The Red Sox/Yankees rivalry did not attract big-time numbers last weekend. In other news, the PGA Wyndham Championship drew lower numbers for rainout coverage, and the NASCAR Nationwide Series suffered a modest decline for coverage from Montreal.
- Fairly Mediocre Numbers For Red Sox/Yankees: Regional Major League Baseball action featuring Yankees/Red Sox in 72% of markets drew a mere 1.6 final rating on FOX last Saturday afternoon — down a tick from coverage featuring Rays/Yankees last year (1.7), and down 11% from coverage featuring Braves/Cubs in 2010 (1.8). The following night, another Red Sox/Yankees game drew a similarly low 1.5 U.S. rating on ESPN — but that was up 25% from Rockies/Cardinals last year (1.2) and up 50% from Angels/Twins in 2010 (1.0). (Weekend numbers from Sports Business Daily)
- Wyndham Rainout Finishes With 1.1 on CBS: Rainout coverage of the PGA Tour Wyndham Championship drew a 1.1 final rating on CBS last Sunday afternoon. Final round coverage drew a 1.6 last year and a 1.4 in 2010. On Saturday, third round coverage earned a 1.2 final rating — up a tick from last year (1.1), and up 20% from 2010 (1.0). (Weekend numbers from Sports Business Daily)
- Ratings, Viewership, Drop For Nationwide Series From Montreal: Saturday’s NASCAR Nationwide Series NAPA Auto Parts 200 from Montreal drew a 1.2 U.S. rating and 1.720 million viewers on ESPN, down 7% in ratings and 8% in viewership from last year (1.3, 1.872M), and down 20% and 26%, respectively, from 2010 (1.5, 2.328M). (ESPN)
