With the Giants and Cowboys in action, albeit not against each other, the NFL singleheader window earned strong numbers on FOX.
The Week 2 NFL singleheader window, featuring Cowboys/Seahawks in 26% of markets, earned a 13.3 overnight rating on FOX Sunday afternoon — down 2% from coverage featuring Bears/Saints last year (13.6), but up 8% from coverage featuring Bears/Cowboys in 2010 (12.3).
The telecast also included Buccaneers/Giants in 22% of markets.
Sunday’s telecast finished not far behind the NFL national window on CBS (14.4) and “Sunday Night Football” on NBC (13.9).
(Sunday’s overnight from Sports Business Daily)
