ESPN hit a season-high for SEC college football action over the weekend.
Saturday’s South Carolina/LSU college football game drew a 3.7 overnight rating on ESPN, the highest overnight of the season for a college football telecast on the network.
The game earned the second-largest college football overnight of the day, trailing only Stanford/Notre Dame on NBC (3.9).
It should be pointed out that the game finished a full point behind LSU/Florida on CBS a week earlier (4.7), which aired in the afternoon.
Speaking of CBS, the network drew a mere 2.2 overnight for Alabama/Missouri Saturday afternoon — down 21% from LSU/Tennessee last year (2.8), and down 19% from Arkansas/Auburn in 2010 (2.7).
The 2.2 is the lowest of the season for SEC coverage on CBS. The network’s lowest overnight overall remains a 1.2 for Air Force/Navy last week.
In other SEC action Saturday, Tennessee/Mississippi State drew a 0.7 overnight on ESPN2.
(Saturday’s numbers from ESPN, Sports Business Daily, Houston Chronicle)
