Overnight ratings for the SEC Championship Game were the lowest in at least a decade on ABC.
Sunday’s Mississippi/Florida SEC Championship Game drew a 1.3 overnight rating on ABC, down 38% from Kentucky/Vanderbilt last year (2.1), and down 28% from Kentucky/Florida in 2011 (1.8).
Excluding 2008, when the game aired on ESPN2 due to weather-related issues, the 1.3 overnight is the lowest for the SEC title game since at least 2000.
Mississippi/Florida barely edged the concurrent Saint Louis/VCU Atlantic-10 title game on CBS (1.2).
On Saturday, the Florida/Alabama SEC semifinal drew a 0.9 overnight — down 44% from Kentucky/Florida last year (1.6), and down 18% from Kentucky/Alabama in 2011 (1.1). The Mississippi/Vanderbilt semifinal earned a mere 0.7, down 30% from the same matchup last year (1.0), and down 36% from Florida/Vanderbilt in 2011 (1.1).
In other conference tournament action, Sunday’s Miami/North Carolina ACC title game drew a 1.6 overnight on ESPN — up a tick from Florida State/North Carolina last year (1.5).
(Sunday’s overnights from Sports Business Daily)
