With the benefit of airing a game in the highly-rated late Sunday afternoon window, FOX drew the highest overnight rating of Wild Card weekend.
The Eagles’ win over the Vikings drew a 19.9/33 overnight rating on FOX late Sunday afternoon, up 7% from an 18.6/32 for Titans/Chargers on CBS in ’08, and the highest overnight rating for a Wild Card Saturday telecast since Eagles/Giants drew a 20.4/34 in ’07.
Compared to the Wild Card game on FOX last year, the 19.9 overnight is a 16% improvement over the 17.1 rating Giants/Buccaneers drew in the early 1 PM window.
In prime time, FOX averaged a 14.3 rating and 24.9 million viewers for the end of the game and postgame coverage, helping the network easily win the 7 PM hour.
Overnight ratings for late Sunday Wild Card games.
2008: 19.9/33: Eagles/Vikings (Sun., 1/4/09, 4:30 PM FOX)
2007: 18.6/32: Titans/Chargers (Sun., 1/6/08, 4:30 PM CBS)
2006: 20.4/34: Giants/Eagles (Sun., 1/7/07, 4:30 PM FOX)
2005: 19.9/34: Steelers/Bengals (Sun., 1/8/06, 4:30 PM CBS)
2004: 21.3/36: Vikings/Packers (Sun., 1/9/05, 4:30 PM FOX)
2003: 18.0/30: Broncos/Colts (Sun., 1/4/04, 4:30 PM CBS)
2002: 21.6/34: Giants/49ers (Sun., 1/5/03, 4:30 PM FOX)
2001: 17.9/32: Ravens/Dolphins (Sun., 1/13/02, 4 PM CBS)
2000: 18.7/34: Buccaneers/Eagles (Sun., 12/31/00, 4 PM FOX)
1999: 20.7/37: Dolphins/Seahawks (Sun., 1/9/00, 4 PM CBS)
1998: 24.2/40: Packers/49ers (Sun., 1/3/99, 4 PM FOX)
