CBS had a mixed performance for last week’s St. Jude Classic. In other news, the ESPN family of networks had a modest improvement in viewership for college baseball’s super regionals, and ratings were flat for Formula 1’s Canadian Grand Prix.
Final Ratings Mixed For PGA’s St. Jude Classic
- Final round coverage of the PGA Tour St. Jude Classic drew a 1.8 final rating on CBS last Sunday, up a tick from last year (1.7), and even with 2011 (1.8). On Saturday, third round action drew a 1.1 final rating — down a tick from last year (1.2), and up a tick from 2011 (1.0). (Weekend numbers from Sports Business Daily)
Slight Rise For College Baseball Super Regionals on ESPN
- The ESPN family of networks averaged 404,000 viewers for coverage of the NCAA college baseball super regionals, up 9% from last year (370K). Both ESPN (680K) and ESPNU (279K) hit three-year highs for the round. Averages were not available for the NCAA regionals. (ESPN Media Zone)
NBC’s Canadian GP Matches Last Year, Trails 2011
- Last Sunday’s Formula 1 Canadian Grand Prix drew a 0.7 U.S. rating and 950,000 viewers on NBC, matching last year’s rating on FOX (0.7), but down 13% and 21%, respectively, from 2011 (0.8, 1.2M). The race trailed NASCAR’s Sprint Cup on TNT (2.8, 4.4M) and the IndyCar Series on ABC (1.0, 1.4M). (Weekend numbers from Sports Business Daily)
