Baseball on FOX slid to a season-low last weekend. In other news, ESPN’s “Sunday Night Baseball” topped MLB on FOX for the second time in three weeks, and NASCAR’s Nationwide Series was flat on ABC.
MLB on FOX Hits Season-Low
- Regional Major League Baseball action featuring Rays/Dodgers earned a 1.1 final rating and 1.6 million viewers on FOX last Saturday, the network’s lowest-rated and least-viewed telecast of the season. The previous lows were a 1.2 and 1.7 million. So far this season, 14 of 18 MLB telecasts on FOX have failed to draw at least a 2.0 rating. (Nielsen)
“Sunday Night Baseball” Tops MLB on FOX
- On Sunday night, the finale of the Rays/Dodgers series drew a 1.2 U.S. rating and 1.7 million viewers on ESPN — up 50% in ratings and viewership from Braves/Mets opposite the Olympics last year (0.8, 1.2M). This marks the second time in three weeks that “Sunday Night Baseball” has topped MLB on FOX. (Weekend numbers from Sports Business Daily)
Nationwide Series Flat on ABC
- Saturday’s NASCAR Nationwide Series Zippo 200 at The Glen drew a 1.2 final rating and 1.7 million viewers on ABC, even with coverage opposite the Olympics last year (1.2, 1.7M), and down 8% and 10%, respectively, from 2011 (1.3, 1.9M). (Nielsen)
