Television ratings improved for the PGA Championship on CBS, but remained among the lowest in the past three decades.
Final round coverage of the PGA Championship drew a 3.9 final rating and 5.5 million viewers on CBS, up 15% in ratings and 13% in viewership from coverage opposite the Olympics last year (3.4, 4.9M), but down 5% and 9%, respectively, from 2011 (4.1, 6.1M).
The 3.9 rating is the fifth-lowest for final round coverage on broadcast TV since at least 1981 (ratings prior to 1982 were not available). Three of the five lowest-rated final round telecasts have taken place in the past six years.
Earlier in the day, final round coverage on TNT drew a 1.2 and 1.6 million viewers.
Saturday’s third round coverage drew a 2.6 final rating and 3.7 million viewers on CBS, up 30% in ratings and 32% in viewership from last year (2.0, 2.8M), and up 13% and 11%, respectively, from 2011 (2.3, 3.3M).
The CBS telecasts were the second and third oldest-skewing sporting events of the weekend on broadcast, with a median age of 61 on Saturday and 60 on Sunday. Only horse racing on NBC skewed older (63).
Ratings/Viewership For Final Round of Major Championships
Past five years
| Year |
The Masters
|
U.S. Open
|
British Open
|
PGA Champ.
|
||||
|---|---|---|---|---|---|---|---|---|
|
Rating
|
Viewers
|
Rating
|
Viewers
|
Rating
|
Viewers
|
Rating
|
Viewers
|
|
| 2013 | 9.4 | 14.7M | 5.4 | 8.4M |
3.1
|
4.4M | 3.9 | 5.5M |
| 2012 | 8.0 | 13.5M | 6.0 | 9.6M |
3.1
|
4.2M
|
3.4 | 4.9M |
| 2011 | 9.5 | 15.3M | 4.5 | 7.4M | 2.3 | 3.2M | 4.1 | 6.1M |
| 2010 | 10.7 | 16.7M | 5.8 | 9.3M |
2.1
|
3.0M | 4.3 | 6.5M |
| 2009 | 8.3 | 14.3M | 4.7 | 7.1M |
3.8
|
5.5M | 6.6 | 10.1M |
(Weekend numbers from Nielsen)
