Aided by a contending Tiger Woods, the PGA Tour’s FedEx Cup got off to a strong start last week.
Final round coverage of The Barclays, the first event of the PGA Tour FedEx Cup, earned a 3.0 final rating on CBS last Sunday — up 20% from last year (2.5), and up 43% from 2010 (2.1). The 2011 event was shortened due to weather.
Sunday’s 3.0 rating is the highest for final round coverage since 2009 (3.2), and the third-highest since 2001.
For the weekend, the final round was the second-highest rated non-NFL sporting event on broadcast.
Third round action last Saturday drew a 1.8 final rating, down a tick from last year (1.9), and up 64% from 2011 (1.1).
(Weekend numbers from Sports Business Daily)
