Overnight ratings for sporting events on broadcast.
Sources: Sports Business Daily and USA Today.
Auto racing.
8.0/17: NASCAR on FOX, Daytona 500 (3:45 PM Sunday)
- NASCAR’s strength comes from smaller markets. The Daytona 500 drew an 8.0 overnight, meaning the race drew 8% of the television households in the nation’s top 56 television markets. However, the final rating, which factors in the rest of the country, rose to a 9.2. By comparison, overnight ratings for NBA Finals and World Series games generally drew overnight ratings of 10.0 or higher last year, and final ratings in the single-digits.
Basketball.
1.1/3: College basketball on CBS, Illinois/Indiana (1 PM Sunday)
1.1/3: College basketball on CBS, regional (1 PM Saturday)
0.9: College basketball on ABC, regional (3:30 PM Saturday)
- CBS drew mixed ratings for college basketball coverage over the weekend. The 1.1 overnight for Saturday’s regional coverage marks a 10% increase from a 1.0 for comparable coverage in ’08. Meanwhile, the 1.1 for Sunday’s Illinois/Indiana tilt is off 21% from a 1.4 for Ohio State/Michigan last year.
- On ABC, the 0.9 overnight for regional coverage on Saturday marks an 18% slide from a 1.1 for coverage in the same timeslot last year.
Golf.
1.7/4: PGA on CBS, AT&T Pebble Beach National Pro-Am, Third Round (3 PM Saturday)
1.1/2: PGA on CBS, AT&T Pebble Beach National Pro-Am, Final Round* (3 PM Sunday)
- Another week of big time declines for PGA coverage, but this time with an excuse. The 1.1 overnight for final round coverage of the Pebble Beach National Pro-Am marks a 58% drop from last year’s 2.6, but this year’s final round was canceled due to rain. The 1.7 for Saturday’s third round coverage was off 11% from a 1.9 in ’08.
Other.
0.9: NHL on NBC, Rangers/Flyers (12:30 PM Sunday)
0.8/2: Monster Energy AMA Supercross Series on CBS, San Diego (12 PM Sunday)
- The 0.9 for NBC’s Rangers/Flyers game on Sunday marks a 13% increase from a 0.8 for Red Wings/Stars in ’08.
