Final television ratings for the Army/Navy game were the highest since the last century.
The Army/Navy college football game drew a 3.9 final rating and 6.2 million viewers on CBS Saturday, the highest rated game between the teams since 1999 (5.1). The previous 14-year high was a 3.8 rating for last year’s game.
Since moving to the week after college football’s conference championships, the Army/Navy game has drawn at least a 3.7 rating four times in five tries. By comparison, the game failed to draw even a 2.5 rating in four of the previous five years.
Excluding games involving Alabama, the Army/Navy game ranked as the fifth-highest rated college football telecast on CBS this season — trailing only the SEC Championship Game (8.6), Texas A&M/LSU in November (4.7), LSU/Georgia in September (4.6) and Auburn/Texas A&M in October (4.2).
Keep in mind that Army/Navy had no head-to-head competition from college football.
Saturday’s other college football telecast, the Heisman Trophy Presentation, drew a 2.6 and 4.2 million viewers on ESPN.
(Army/Navy finals from Sports Business Daily)
