Tiger Woods‘ dramatic win at the Arnold Palmer Invitational boosted the event to its highest rating in six years.
The final round of the Arnold Palmer Invitational drew a 4.4/9 final rating last Sunday, up 26% from a 3.5 last year, and the highest rating for the event since final round coverage drew a 5.2/12 in ’02.
The 4.4 rating is the best for any PGA Tour telecast since last year’s U.S. Open, and the best for a non-major event since the ’07 Buick Invitational drew a 5.3.
So far this season, CBS and NBC have averaged a 2.4 rating for final round coverage of PGA Tour events, down 14% from the same point in ’08. Only three events have seen increased ratings from last year, and all three were won by either Tiger Woods or Phil Mickelson.
Final round ratings for PGA Tour events on broadcast.
Excludes the Pebble Beach Pro-Am.
| Date | Time | Net | Event | Winner | Rating | vs. ’08 |
|---|---|---|---|---|---|---|
| Sun., 2/1/09 | 3:00 PM | CBS | FBR Open | Perry |
1.3
|
-43% |
| Sun., 2/8/09 | 3:00 PM | CBS | Buick Invitational | Watney |
2.0
|
-52% |
| Sun., 2/22/09 | 3:00 PM | CBS | Northern Trust Open | Mickelson |
3.3
|
32% |
| Sun., 3/1/09 | 2:00 PM | NBC | WGC-Accenture Match Play Championship | Ogilvy |
1.9
|
-37% |
| Sun., 3/8/09 | 3:00 PM | NBC | Honda Classic | Yang |
1.5
|
-29% |
| Sun., 3/15/09 | 3:00 PM | NBC | WGC-CA Championship | Mickelson |
3.4
|
13% |
| Sun., 3/22/09 | 3:00 PM | NBC | Transitions Championship | Goosen |
1.7
|
-11% |
| Sun., 3/29/09 | 2:30 PM | NBC | Arnold Palmer Invitatonal | Woods |
4.4
|
26% |
| Average rating |
2.4
|
-14% | ||||
