Television ratings plunged for Tiger Woods’ Hero World Challenge last weekend. In other news, the Knicks’ poor start has translated into a double-digit decline on MSG, and the Wizards’ strong start has translated into a double-digit increase on CSN Mid-Atlantic.
Huge Declines For Tiger’s Tourney
- Final round coverage of the Hero World Challenge golf tournament drew a 0.7 final rating and 1.0 million viewers on NBC, down 50% in ratings and 52% in viewership from last year (1.4, 2.1M). Tiger Woods finished in second place last year and tied for dead last this year. Third round action on Saturday drew a 0.8 and 1.1 million — down 33% and 35%, respectively, from last year (1.2, 1.7M). (via Sports Business Daily)
Knicks Ratings Down Double-Digits
- New York Knicks regular season NBA games have averaged a 1.98 rating on MSG Network so far this season, down 11% from the comparable point last year (2.23). Entering Friday, the Knicks had gotten off to their worst 24 game start in franchise history. (NY Daily News via Sports Business Daily)
Wizards Ratings Up Nearly 50 Percent
- Comcast SportsNet Mid-Atlantic has averaged a 1.3 rating for Washington Wizards coverage through the first 20 games of the season, up 46% from the comparable point last year. The games have averaged a 0.96 in Baltimore, up 82%. The Wizards, coming off of a second round playoff appearance last year, are currently among the top teams in the NBA East.(DC Sports Bog)
