Overnights for Rory McIlroy‘s win at Quail Hollow tied the highest mark since his last victory there in 2010.
Final round coverage of the PGA Tour Quail Hollow Championship drew a 2.4 overnight rating on CBS Sunday afternoon, up 9% from last year and 2013 (2.2 both years) and tied as the highest overnight for the tournament since 2010 (2.8).
The numbers look less impressive if one goes further back. The 2.4 is tied as only the seventh-highest overnight for the tournament since it began in 2003 (12 telecasts).
Overnights have now increased for seven of the past ten final round PGA Tour telecasts (including The Masters and WGC Match Play). With that said, Sunday’s 2.4 is just the ninth-highest final round overnight of the season (16 telecasts).
On Saturday, third round coverage drew a 1.8 overnight — up 29% from last year (1.4) and even with 2013.
(Wknd. overnights from Sports Business Daily)
