Heading towards the midway point of the season, NFL coverage is drawing solid numbers on CBS.
Through Week 6 of the season, CBS is averaging a 10.2/21 rating and 16.6 million viewers for NFL coverage, up 5% and 8%, respectively, from a 9.7/21 and 15.3 million through the same point last year. The 16.6 million viewers is the most for the NFL on CBS through Week 6 of the season since 1990, when the network aired the NFC package.
Last week, CBS drew a 14.6 and 23.9 million viewers for coverage of Titans/Patriots and Bills/Jets in the late afternoon window, down slightly in ratings and up slightly in viewership from comparable coverage on FOX last year.
Earlier in the day, regional coverage featuring Ravens/Vikings drew a 9.3 and 15.1 million viewers, up 21% in ratings from a 7.7 for comparable coverage on FOX last year.
Ratings and viewership for NFL on CBS through Week 6
| Week | Date | Featured game | Net | Rating | Viewers |
|---|---|---|---|---|---|
|
1
|
Sun., 9/13/09 | Jets/Texans | CBS |
7.1
|
11.4 mil
|
|
2
|
Sun., 9/20/09 | Patriots/Jets | CBS |
8.5
|
14.0 mil
|
| Steelers/Bears | CBS |
14.5
|
23.9 mil
|
||
|
3
|
Sun., 9/27/09 | Titans/Jets | CBS |
6.8
|
11.1 mil
|
| Steelers/Bengals | CBS |
10.9
|
18.2 mil
|
||
|
4
|
Sun., 10/4/09 | Ravens/Patriots | CBS |
10.1
|
15.8 mil
|
|
5
|
Sun., 10/11/09 | Raiders/Giants | CBS |
6.7
|
10.3 mil
|
| Patriots/Broncos | CBS |
12.7
|
20.9 mil
|
||
|
6
|
Sun., 10/18/09 | Ravens/Vikings | CBS |
9.3
|
15.1 mil
|
| Titans/Patriots | CBS |
14.6
|
23.9 mil
|
Sources: Fang’s Bites, Nielsen
