- TNT drew a 0.9/1 U.S. rating and 1.3 million viewers for Thursday’s Spurs/Bulls game, down 31% and 34%, respectively, from a 1.3 and 2 million for Rockets/Mavericks last year. The Nuggets/Blazers nightcap drew a 1.0/2 U.S. rating and 1.5 million viewers. Both games aired opposite Game 2 of the World Series, while last year’s doubleheader did not have competition from the Fall Classic. (TV By the Numbers)
- Also opposite Game 2 of the World Series, ESPN drew a 1.5/2 U.S. rating and 2.3 million viewers for Thursday’s North Carolina/Virginia Tech game, down 21% and 39%, respectively, from a 1.9 and 3.7 million for Auburn/West Virginia last year. This marks ESPN’s lowest rated, least-viewed Thursday night college football game of the season. (TV By the Numbers)
- NBC averaged 677,000 viewers for coverage of the Dew Tour during the 2009 season, down 40% from 1.1 million viewers last year, and down 25% from 907,000 in ’07. The top audience came for Sunday coverage of the Wendy’s Invitational, which drew 988,000 viewers on August 16. (Sports Business Daily)
UPDATE 11/6/09: The comparable Thursday night college football game last year was Auburn/West Virginia, not South Florida/Cincinnati.
