Sports Media Watch
  • Games Today
  • Schedules
    • NFL
      • Arizona Cardinals
      • Atlanta Falcons
      • Baltimore Ravens
      • Buffalo Bills
      • Carolina Panthers
      • Chicago Bears
      • Cleveland Browns
      • Cincinnati Bengals
      • Dallas Cowboys
      • Denver Broncos
      • Detroit Lions
      • Green Bay Packers
      • Houston Texans
      • Indianapolis Colts
      • Jacksonville Jaguars
      • Kansas City Chiefs
      • Las Vegas Raiders
      • Los Angeles Chargers
      • Los Angeles Rams
      • Miami Dolphins
      • Minnesota Vikings
      • New England Patriots
      • New Orleans Saints
      • New York Giants
      • New York Jets
      • Philadelphia Eagles
      • Pittsburgh Steelers
      • San Francisco 49ers
      • Seattle Seahawks
      • Tampa Bay Buccaneers
      • Tennessee Titans
      • Washington Commanders
    • College Sports
      • College Football
      • College Volleyball
      • Men’s College Basketball
      • Women’s College Basketball
      • College Baseball
      • College Softball
      • College Hockey
      • College Field Hockey
      • College Gymnastics
      • College Lacrosse
      • College Wrestling
      • College Soccer
    • NBA
      • NBA Playoffs
      • Atlanta Hawks
      • Boston Celtics
      • Brooklyn Nets
      • Charlotte Hornets
      • Chicago Bulls
      • Cleveland Cavaliers
      • Dallas Mavericks
      • Denver Nuggets
      • Detroit Pistons
      • Golden State Warriors
      • Houston Rockets
      • Indiana Pacers
      • Los Angeles Clippers
      • Los Angeles Lakers
      • Memphis Grizzlies
      • Miami Heat
      • Milwaukee Bucks
      • Minnesota Timberwolves
      • New Orleans Pelicans
      • New York Knicks
      • Oklahoma City Thunder
      • Orlando Magic
      • Philadelphia 76ers
      • Phoenix Suns
      • Portland Trail Blazers
      • Sacramento Kings
      • San Antonio Spurs
      • Toronto Raptors
      • Utah Jazz
      • Washington Wizards
      • NBA G-League
      • FIBA
    • MLB
      • World Baseball Classic
      • Arizona Diamondbacks
      • Athletics
      • Atlanta Braves
      • Baltimore Orioles
      • Boston Red Sox
      • Chicago Cubs
      • Chicago White Sox
      • Cincinnati Reds
      • Cleveland Guardians
      • Colorado Rockies
      • Detroit Tigers
      • Houston Astros
      • Kansas City Royals
      • Los Angeles Angels
      • Los Angeles Dodgers
      • Miami Marlins
      • Milwaukee Brewers
      • Minnesota Twins
      • New York Mets
      • New York Yankees
      • Philadelphia Phillies
      • Pittsburgh Pirates
      • San Diego Padres
      • San Francisco Giants
      • Seattle Mariners
      • St. Louis Cardinals
      • Tampa Bay Rays
      • Texas Rangers
      • Toronto Blue Jays
      • Washington Nationals
    • NHL
      • Stanley Cup Playoffs
      • Anaheim Ducks
      • Boston Bruins
      • Buffalo Sabres
      • Calgary Flames
      • Carolina Hurricanes
      • Chicago Blackhawks
      • Colorado Avalanche
      • Columbus Blue Jackets
      • Dallas Stars
      • Detroit Red Wings
      • Edmonton Oilers
      • Florida Panthers
      • Los Angeles Kings
      • Minnesota Wild
      • Montreal Canadiens
      • Philadelphia Flyers
      • Pittsburgh Penguins
      • Nashville Predators
      • New Jersey Devils
      • New York Islanders
      • New York Rangers
      • Ottawa Senators
      • San Jose Sharks
      • Seattle Kraken
      • St. Louis Blues
      • Tampa Bay Lightning
      • Toronto Maple Leafs
      • Utah Mammoth
      • Vancouver Canucks
      • Vegas Golden Knights
      • Washington Capitals
      • Winnipeg Jets
      • IIHF
    • WNBA
      • Atlanta Dream
      • Chicago Sky
      • Connecticut Sun
      • Dallas Wings
      • Golden State Valkyries
      • Indiana Fever
      • Las Vegas Aces
      • Los Angeles Sparks
      • Minnesota Lynx
      • New York Liberty
      • Phoenix Mercury
      • Portland Fire
      • Seattle Storm
      • Toronto Tempo
      • Washington Mystics
    • Tennis
      • Australian Open
      • Indian Wells
      • Miami Open
      • French Open
      • Wimbledon
      • US Open
    • Golf
      • PGA Tour
      • LPGA
      • LIV Golf
      • TGL
      • The Masters
      • PGA Championship
      • U.S. Open
      • U.S. Women’s Open
      • British Open
      • Ryder Cup
    • Club Soccer
      • Premier League
      • MLS
      • NWSL
      • UEFA Champions League
      • Serie A
      • Bundesliga
      • LaLiga
    • International Soccer
      • FIFA World Cup
      • FIFA Club World Cup
      • Concacaf Gold Cup
      • UEFA Women’s Euros
    • Olympic Sports
      • Olympic Games
      • US Olympic Trials
      • Figure skating
      • Elite gymnastics
      • Track & Field
      • Cycling
    • Motorsports
      • NASCAR
      • Formula 1
      • IndyCar
      • NHRA
    • CFL
    • UFL
    • UFC
    • PBA Tour
    • Little League
    • Pro Lacrosse
    • Pro Volleyball
    • Athletes Unlimited
    • The Basketball Tournament
    • Unrivaled
    • PWHL
    • BIG3
  • Ratings
    • Ratings Tracker
    • Ratings Predictions
    • College Football TV Ratings
  • Features
    • Monday Musings
    • The Needle
    • On the Air
    • On Location
  • News
    • By sport
      • NFL
      • College football
      • NBA
      • WNBA
      • MLB
      • NHL
      • Soccer
      • Golf
      • Motorsports
      • Horse racing
      • Tennis
      • College basketball
      • Other College Sports
      • Combat sports
      • Olympics
      • Other sports
    • By network
      • RSNs
      • ESPN
      • ABC
      • FOX
      • NBC
      • CBS
      • TNT Sports
      • Amazon
      • Netflix
      • Apple
      • Golf Channel
      • NFL Network
      • MLB Network
      • Nexstar
      • Scripps
      • Univision
    • By topic
      • Rights Deals
      • Broadcasters
  • Podcast
  • Contact
No Result
View All Result
Sports Media Watch
Today's Games
  • NFL Schedule
  • CFB Schedule
  • All Schedules
  • CFB Ratings
  • Ratings Tracker
  • Ratings News
  • Podcast

Home › Features › Editorials › Special comment.

Special comment.

by Jon Lewis
19 years ago
Share
Share
  • Share on X (Twitter)
  • Share on Bluesky
  • Share on Threads
  • Share via Email
  • Copy Link
3

There is no question that Don Imus is a relic from a pathetic past. There are many of those relics tainting U.S. culture — most of them reside in Washington, DC on both sides of the political aisle.

But this article is not about bashing the older generation — though they are ripe for bashing.

There is something wrong with black America when a racist comment by some over-the-hill talk show host with no real importance can result in protests and statements of outrage by Jesse Jackson and Al Sharpton. There is something wrong when there is nothing better to do for the appointed ‘leaders of the black community’.

It was pathetic, after Michael Richards‘ tirade, that the ‘leaders of black America’ saw fit to actually give a damn. Protests, outrage, calls for boycotts — all for Cosmo Kramer. Elevating a nobody to the status of importance by having the comedian appear with Jesse Jackson for some perverted form of atonement. It is just as pathetic now, as Sharpton and Jackson call for Imus’ firing.

It is true that Imus has a much larger platform than the obscure, one-hit wonder Richards. Imus has two hours on a 24-hour news network (albeit one barely watched by the television masses) and often has ‘important guests’ such as politicians and political pundits on his show. However, that does not change that he is essentially worthless — a shock jock who entertains his drooling masses and offers little but hot air to society.

There is no question that Imus should be fired, but that truly does not matter. Nobody should care about what Imus said, not Vivian C. Stringer, not Al Sharpton. People like Imus should be ignored — not the subject of protests, with people carrying signs and chanting slogans. Protests give people like Imus importance that they sorely do not deserve.

One might say that ignoring Imus would only enable him. And? If a racist makes racist comments, so what? There are many racists in this country, and protesting against them will not result in anything but wasted time for the protesters.

To put it simply: if a moron always does moronic things and you complain about it each time, doesn’t that make you the moron?

It is as if the ‘leaders of the black community’ expected more out of Imus, who once remarked that PBS host’ Gwen Ifill was a “cleaning lady” and that New York Times sportswriter William C. Rhoden was a “quota hire“.

When Imus remarked that the women’s college basketball team at Rutgers, a team that will unfortunately not be remembered for their surprising run to the National Championship Game, was a bunch of “nappy-headed whores”, could Sharpton, Jackson or anyone with knowledge of Don Imus’ reputation have been surprised? Even if they had no knowledge of Imus’ reputation, considering just what kind of a sewer talk radio is, with virtually no intelligent discourse and a surplus of moronic, inappropriate garbage, could they really have been shocked to hear such language on the radio?

Surprised or not, they reacted swiftly. Calls for Imus’ firing were followed up by his physical presence on Al Sharpton’s radio show. Imus and Sharpton sparred in a trainwreck interview, one that did little to help the black community in any way.

Why must these appointed leaders of the black community waste time with people like Imus and Richards? Or Trent Lott years before? Or any moron who does something moronic? When does it become a reflection on Sharpton and Jackson that comments like these still matter to them? Have they not experienced much worse?

Words are indeed dangerous. But that is assuming that those hearing the words are still able to be rehabilitated. The fact is, people who listen to Imus’ show and enjoyed the joke will not realize that it is a racist, sexist slur. They will never realize it, no matter how long and how hard Al Sharpton continues his futile yelling and protesting. They will never realize it, no matter how many African Americans waste their time walking up and down city streets, begging and pleading for morons to stop being morons.

Enough is enough. Racists are racists. Morons are morons. Nothing will ever change that. It is time for the black community to stop giving a damn.

Previous Post

Imus roundup.

Next Post

Ad sales going well for NBA Playoffs.

Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

Related

CORPORATE - 5/12/26 - The Disney Advertising Upfront is a showcase event that brings together all the content corners of The Walt Disney Company on one stage.  On Tuesday, May 12, 2026 at North Javits in New York City, an incredible roster of all-star talent will tout their connections to storytelling, Disney, and each other while showcasing their latest projects for the upcoming year.
(Disney/Chrys Davis)  
PEYTON MANNING, ELI MANNING

On the Air: Do altcasts like the ManningCast still matter?

by Armand Broady
3 hours ago
2

On the latest "On the Air," Armand Broady examines whether altcasts like the Manningcast are still worth the effort.

Tampa, FL - January 16, 2023 - Raymond James Stadium: Joe Buck & Troy Aikman prior to the Monday Night Football NFC Wild Card Playoff game.
(Photo by Scott Clarke / ESPN Images)

Aikman unsure when, or if, new ESPN deal will reached

by Jon Lewis
5 hours ago
3

Less than a week after ESPN reportedly struck a new deal with Joe Buck, the status of his longtime...

Queens, NY - September 13, 2026 - USTA Billie Jean King National Tennis Center: Ben Shelton competing in the 2026 US Open men’s final.
(Photo by Rich Storry / ESPN Images)

U.S. Open viewership benefits from Americans’ runs

by Jon Lewis
3 days ago
4

A near miss for the American men produced a strong finish for the U.S. Open. The U.S. Open tennis...

A camera sleeve with the Netflix logo from the MLB Home Run Derby at Citizens Bank Park in Philadelphia, Pa. Courtesy: Derek Futterman, Sports Media Watch

Netflix latest to signal interest in men’s World Cup rights

by Derek Futterman
3 days ago
4

Netflix chief content officer Bela Bajaria indicated during an interview with Alex Sherman of CNBC last week that the...

SMW Podcast

Mike Tirico joins the pod to discuss his acclaimed career: Partners, memorable games and more
0:000:00
Sports Ratings Tracker
logoNASCAR “Big Data”
NASCAR last week resumed reporting the official Nielsen “Big Data + Panel” ratings and viewership figures for its races, a move that coincides with Nielsen having rolled out a modified version of the methodology at the end of last month. The first race following that decision, Darlington over Labor Day weekend, averaged a 1.0 rating and 1.98 million viewers on USA Network — up 6% and 5% respectively from last year (1.0, 1.9M). Read more
logoDaytona
NASCAR Cup Series racing from Daytona averaged a 1.7 rating and 3.12 million viewers on NBC a week ago Saturday, per the “Big Data + Panel” methodology that is the official Nielsen currency, and a 1.8 and 3.51 million under the old “panel-only” metric NASCAR now publicizes for its races. Read more
logoMixed Doubles
Last week’s U.S. Open mixed doubles semifinals and final averaged 492,000 viewers, up 43% from last year, which was the first year of the revamped mixed doubles tournament. That figure includes 552,000 for the final. Read more
logoNew Hampshire
NASCAR Cup Series racing from New Hampshire averaged a 0.9 rating and 1.69 million viewers on USA Network a week ago Sunday, per the Nielsen “Big Data + Panel” methodology that is the official currency, and a 1.0 and 1.79 million per the prior panel-only metric that NASCAR now reports for its races — both up from last year, when the race averaged a 0.7 and 1.29 million opposite NFL games. Read more
logoBMW Championship
Final round coverage of the PGA Tour BMW Championship averaged a 2.2 rating and 3.85 million viewers on CBS a week ago Sunday, marking the largest audience for the tournament since the inaugural edition in 2007, won by Tiger Woods. Read more
logoNFL Preseason Week 2
FOX topped Week 2 of the NFL preseason with a 2.6 rating and 4.90 million viewers for a Sunday night Seahawks-Titans game August 23, down from the network’s lone preseason game last year, a higher-profile pairing of the Bears and Bills in the same Sunday night window (5.1M). Read more
logoLittle League Classic and more MLB
The Brewers-Braves MLB Little League Classic averaged 2.02 million viewers on ESPN a week ago Sunday, marking the most-watched MLB telecast on the ESPN networks this season. Perhaps not coincidentally, it was also the only Sunday night game on ESPN this season, after the network gave up its “Sunday Night Baseball” package in the offseason. Read more
Add SMW as a trusted source in Google News.

Latest Posts

On the Air: Do altcasts like the ManningCast still matter?

Aikman unsure when, or if, new ESPN deal will reached

U.S. Open viewership benefits from Americans’ runs

Netflix latest to signal interest in men’s World Cup rights

Week 1 NFL viewership down to three-year low, with some caveats

Monday Night Football records Week 1 viewership high in Mahomes’ return

Sports Media Watch

About • Contact • Report an Error • Privacy

© 2026 Jon Lewis, Sports Media Watch

No Result
View All Result
  • Games Today
  • Schedules
    • NFL
      • Arizona Cardinals
      • Atlanta Falcons
      • Baltimore Ravens
      • Buffalo Bills
      • Carolina Panthers
      • Chicago Bears
      • Cleveland Browns
      • Cincinnati Bengals
      • Dallas Cowboys
      • Denver Broncos
      • Detroit Lions
      • Green Bay Packers
      • Houston Texans
      • Indianapolis Colts
      • Jacksonville Jaguars
      • Kansas City Chiefs
      • Las Vegas Raiders
      • Los Angeles Chargers
      • Los Angeles Rams
      • Miami Dolphins
      • Minnesota Vikings
      • New England Patriots
      • New Orleans Saints
      • New York Giants
      • New York Jets
      • Philadelphia Eagles
      • Pittsburgh Steelers
      • San Francisco 49ers
      • Seattle Seahawks
      • Tampa Bay Buccaneers
      • Tennessee Titans
      • Washington Commanders
    • College Sports
      • College Football
      • College Volleyball
      • Men’s College Basketball
      • Women’s College Basketball
      • College Baseball
      • College Softball
      • College Hockey
      • College Field Hockey
      • College Gymnastics
      • College Lacrosse
      • College Wrestling
      • College Soccer
    • NBA
      • NBA Playoffs
      • Atlanta Hawks
      • Boston Celtics
      • Brooklyn Nets
      • Charlotte Hornets
      • Chicago Bulls
      • Cleveland Cavaliers
      • Dallas Mavericks
      • Denver Nuggets
      • Detroit Pistons
      • Golden State Warriors
      • Houston Rockets
      • Indiana Pacers
      • Los Angeles Clippers
      • Los Angeles Lakers
      • Memphis Grizzlies
      • Miami Heat
      • Milwaukee Bucks
      • Minnesota Timberwolves
      • New Orleans Pelicans
      • New York Knicks
      • Oklahoma City Thunder
      • Orlando Magic
      • Philadelphia 76ers
      • Phoenix Suns
      • Portland Trail Blazers
      • Sacramento Kings
      • San Antonio Spurs
      • Toronto Raptors
      • Utah Jazz
      • Washington Wizards
      • NBA G-League
      • FIBA
    • MLB
      • World Baseball Classic
      • Arizona Diamondbacks
      • Athletics
      • Atlanta Braves
      • Baltimore Orioles
      • Boston Red Sox
      • Chicago Cubs
      • Chicago White Sox
      • Cincinnati Reds
      • Cleveland Guardians
      • Colorado Rockies
      • Detroit Tigers
      • Houston Astros
      • Kansas City Royals
      • Los Angeles Angels
      • Los Angeles Dodgers
      • Miami Marlins
      • Milwaukee Brewers
      • Minnesota Twins
      • New York Mets
      • New York Yankees
      • Philadelphia Phillies
      • Pittsburgh Pirates
      • San Diego Padres
      • San Francisco Giants
      • Seattle Mariners
      • St. Louis Cardinals
      • Tampa Bay Rays
      • Texas Rangers
      • Toronto Blue Jays
      • Washington Nationals
    • NHL
      • Stanley Cup Playoffs
      • Anaheim Ducks
      • Boston Bruins
      • Buffalo Sabres
      • Calgary Flames
      • Carolina Hurricanes
      • Chicago Blackhawks
      • Colorado Avalanche
      • Columbus Blue Jackets
      • Dallas Stars
      • Detroit Red Wings
      • Edmonton Oilers
      • Florida Panthers
      • Los Angeles Kings
      • Minnesota Wild
      • Montreal Canadiens
      • Philadelphia Flyers
      • Pittsburgh Penguins
      • Nashville Predators
      • New Jersey Devils
      • New York Islanders
      • New York Rangers
      • Ottawa Senators
      • San Jose Sharks
      • Seattle Kraken
      • St. Louis Blues
      • Tampa Bay Lightning
      • Toronto Maple Leafs
      • Utah Mammoth
      • Vancouver Canucks
      • Vegas Golden Knights
      • Washington Capitals
      • Winnipeg Jets
      • IIHF
    • WNBA
      • Atlanta Dream
      • Chicago Sky
      • Connecticut Sun
      • Dallas Wings
      • Golden State Valkyries
      • Indiana Fever
      • Las Vegas Aces
      • Los Angeles Sparks
      • Minnesota Lynx
      • New York Liberty
      • Phoenix Mercury
      • Portland Fire
      • Seattle Storm
      • Toronto Tempo
      • Washington Mystics
    • Tennis
      • Australian Open
      • Indian Wells
      • Miami Open
      • French Open
      • Wimbledon
      • US Open
    • Golf
      • PGA Tour
      • LPGA
      • LIV Golf
      • TGL
      • The Masters
      • PGA Championship
      • U.S. Open
      • U.S. Women’s Open
      • British Open
      • Ryder Cup
    • Club Soccer
      • Premier League
      • MLS
      • NWSL
      • UEFA Champions League
      • Serie A
      • Bundesliga
      • LaLiga
    • International Soccer
      • FIFA World Cup
      • FIFA Club World Cup
      • Concacaf Gold Cup
      • UEFA Women’s Euros
    • Olympic Sports
      • Olympic Games
      • US Olympic Trials
      • Figure skating
      • Elite gymnastics
      • Track & Field
      • Cycling
    • Motorsports
      • NASCAR
      • Formula 1
      • IndyCar
      • NHRA
    • CFL
    • UFL
    • UFC
    • PBA Tour
    • Little League
    • Pro Lacrosse
    • Pro Volleyball
    • Athletes Unlimited
    • The Basketball Tournament
    • Unrivaled
    • PWHL
    • BIG3
  • Ratings
    • Ratings Tracker
    • Ratings Predictions
    • College Football TV Ratings
  • Features
    • Monday Musings
    • The Needle
    • On the Air
    • On Location
  • News
    • By sport
      • NFL
      • College football
      • NBA
      • WNBA
      • MLB
      • NHL
      • Soccer
      • Golf
      • Motorsports
      • Horse racing
      • Tennis
      • College basketball
      • Other College Sports
      • Combat sports
      • Olympics
      • Other sports
    • By network
      • RSNs
      • ESPN
      • ABC
      • FOX
      • NBC
      • CBS
      • TNT Sports
      • Amazon
      • Netflix
      • Apple
      • Golf Channel
      • NFL Network
      • MLB Network
      • Nexstar
      • Scripps
      • Univision
    • By topic
      • Rights Deals
      • Broadcasters
  • Podcast
  • Contact

© 2026 Jon Lewis, Sports Media Watch