The FOX broadcast network scored its smallest MLB audience of the season last weekend. In other news, viewership for the WNBA Playoffs is down entering the finals, and the NWSL final scored a modest increase on Fox Sports 1.
FOX Hits Season-Low For MLB
- Regional Major League Baseball action on FOX drew 1.6 million viewers last Saturday afternoon, down 17% from last year (1.9M) but up 12% from 2013 (1.4M). The telecast ranks as the least-watched of the season on FOX (10 telecasts), falling below the previous mark of 1.8 million for a primetime window in May. (via Sports Business Daily)
WNBA Playoffs Trending Down Entering Finals
- The first two rounds of the WNBA Playoffs averaged a 0.2 rating and 290,000 viewers across ESPN and ESPN2, flat in ratings but down 13% in viewership from last year, when games aired on ESPN2 and ABC (0.2, 335K). The conference finals averaged a 0.2 and 301,000 for five games on ESPN/ESPN2, not surprisingly down from last year — when coverage consisted of a single game on ABC (0.6, 790K). (ESPN)
Modest Bump For NWSL Final
- The F.C. Kansas City/Reign National Women’s Soccer League final drew 167,000 viewers on Fox Sports 1 Thursday night, up 7% from the same matchup on ESPN2 last year (156K) and up nearly 2,000% from Flash/Thorns on Fox Sports 2 in 2013 (8K). (via Sports TV Ratings)
