- Thanksgiving night delivered a pair of turkeys to TNT. Thursday’s Magic/Hawks game drew a mere 0.7/2 U.S. rating and 1.3 million viewers, while the Bulls/Jazz nightcap drew an even worse 0.6/1 and 927,000 viewers. Both games were well below TNT’s NBA season average of 1.5 and 2.3 million viewers. (pifeedback.com)
- ESPN did not fare much better with NBA coverage on Friday. Wizards/Heat drew a 0.7/1 U.S. rating and 1.0 million viewers, while Bucks/Thunder — the first national television appearance for Milwaukee’s Brandon Jennings — drew just a 0.6/1 and 954,000 viewers. (pifeedback.com)
- Through the first month of the season, Bulls telecasts on Comcast SportsNet Chicago averaged a 2.90 rating (102,000 HHs), up 41% from a 2.06 during the comparable period last year. The top game of the season so far was Nuggets/Bulls on November 10, which drew a 4.3 rating — the second-highest ever for a regular season Bulls game on CSN Chicago. (Comcast)
NFL believes it is meeting viewers where they are with streaming deals
The NFL sees Netflix not as a platform it is trying to drive viewers to join, but one where...
