Nielsen introducing passive co-viewing, other changes to data measurement
Nielsen is making changes to its data measurement heading into the new television season, headlined by passive measurement of...
Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.
Nielsen is making changes to its data measurement heading into the new television season, headlined by passive measurement of...
Two of the most ubiquitous figures on ESPN will have an even greater presence on the company's NFL coverage...
Another weekend, another set of viewership milestones for the WNBA.
Bill Rasmussen, who founded ESPN and in the process forever changed sports media, passed away Tuesday at 93. He...
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