FOX drew weak numbers early and strong numbers late for last week’s NFL doubleheader.
The first game of last Sunday’s NFL doubleheader on FOX (mostly Falcons/Jets) drew a 6.7 final rating and 10.4 million viewers — down 15% in ratings from a 7.9 for the comparable window last year (mostly Bills/Jets, CBS).
The telecast stands as the lowest rated, least-viewed NFL telecast of the season on FOX. Additionally, the 6.7 rating is tied as the lowest of the season for an NFL telecast on broadcast (NBC, CBS or FOX).
Most of the country got Falcons/Jets, which was originally scheduled to air in only 24% of television markets, while others received Cardinals/Lions. 49ers/Eagles (which was to be the featured game) and Bears/Ravens both moved to the 4:15 PM window due to inclement weather.
The national window (mostly Packers/Steelers or 49ers/Eagles) drew a 15.1 rating and 25.8 million viewers on FOX, up 3% in ratings and 6% in viewership from a 14.7 and 24.4 million for last year’s comparable window (mostly Steelers/Ravens, CBS).
Sunday’s national window stands as the fifth-most viewed NFL telecast of the season on any network, with FOX having aired all five of the top games.
Additionally, this marks the 7th NFL telecast of the season to draw at least 25 million viewers, up from just two games last year, and the most through this point in the season since 1996.
Ratings/viewership for NFL on FOX through Week 15
| Date | Window | Featured game | Net | Rating | Viewers (000) |
|---|---|---|---|---|---|
| Sun., 9/13/09 | Regional | Cowboys/Buccaneers | FOX |
8.6
|
14,149
|
| Sun., 9/13/09 | National | Washington/Giants | FOX |
14.8
|
25,109
|
| Sun., 9/20/09 | Single | Saints/Eagles | FOX |
9.6
|
15,411
|
| Sun., 9/27/09 | Single | Falcons/Patriots | FOX |
11.9
|
19,330
|
| Sun., 10/4/09 | Regional | Giants/Chiefs | FOX |
7.7
|
11,813
|
| Sun., 10/4/09 | National | Cowboys/Broncos | FOX |
13.1
|
22,026
|
| Sun., 10/11/09 | Single | Cowboys/Chiefs | FOX |
9.5
|
15,709
|
| Sun., 10/18/09 | Single | Giants/Saints | FOX |
11.0
|
17,837
|
| Sun., 10/25/09 | Regional | Vikings/Steelers | FOX |
11.4
|
18,512
|
| Sun., 10/25/09 | National | Falcons/Cowboys | FOX |
16.8
|
28,399
|
| Sun., 11/1/09 | Regional | Giants/Eagles | FOX |
9.7
|
15,799
|
| Sun., 11/1/09 | National | Vikings/Packers | FOX |
17.4
|
29,820
|
| Sun., 11/8/09 | Single | Cardinals/Bears | FOX |
9.7
|
15,866
|
| Sun., 11/15/09 | Regional | Falcons/Panthers | FOX |
7.2
|
11,724
|
| Sun., 11/15/09 | National | Cowboys/Packers | FOX |
15.9
|
26,747
|
| Sun., 11/22/09 | Single | Washington/Cowboys | FOX |
10.8
|
17,978
|
| Thu., 11/26/09 | Special | Packers/Lions | FOX |
11.1
|
21,990
|
| Sun., 11/29/09 | Regional | Washington/Eagles | FOX |
7.6
|
12,304
|
| Sun., 11/29/09 | National | Bears/Vikings | FOX |
14.3
|
23,559
|
| Sun., 12/6/09 | Regional | Eagles/Falcons | FOX |
8.9
|
14,367
|
| Sun., 12/6/09 | National | Cowboys/Giants | FOX |
16.6
|
27,834
|
| Sun., 12/13/09 | Single | Saints/Falcons | FOX |
10.6
|
17,805
|
| Sun., 12/20/09 | Regional | Falcons/Jets | FOX |
6.7
|
10,363
|
| Sun., 12/20/09 | National | Packers/Steelers or 49ers/Eagles | FOX |
15.1
|
25,829
|
