CBS had big increases for NFL coverage on Sunday.
Sunday’s NFL national window, featuring Broncos/Eagles, drew a 16.4 overnight rating on CBS — up 19% from a 13.8 for last year’s Week 16 national window (mostly Falcons/Vikings, FOX), and up 9% from last week’s national window (mostly Packers/Steelers or 49ers/Eagles, FOX).
The 16.4 overnight is the second-highest of the season for an NFL telecast on CBS, behind only the Week 14 national window (Chargers/Cowboys).
Additionally, the 16.4 is the 6th-highest overnight for an NFL telecast on any broadcast network during the 2009 season.
Earlier in the day, regional action featuring Ravens/Steelers drew an 11.9 overnight, up 49% from an 8.0 for last year’s comparable window (mostly Cardinals/Patriots, FOX), and up 40% from an 8.5 last week (mostly Falcons/Jets).
The games on CBS drew the two highest overnights of the day, topping Sunday Night Football on NBC and the singleheader window on FOX.
