After a heated debut last year, the second edition of the Miami Beach Bowl cooled off in more ways than one.
Monday’s Western Kentucky/South Florida Miami Beach Bowl scored 1.2 million viewers on ESPN, down 13% from last year’s inaugural matchup between BYU and Memphis, which ended in a brawl (1.3M). Ratings were not immediately available.
The Hilltoppers’ win marked the third of four bowl games on ESPN thus far to have a decline in viewership, the Camellia Bowl being the lone exception.
Though no surprise given the early Monday afternoon timeslot, the Miami Beach Bowl ranks as the least-watched game of the young bowl season (not including Saturday’s two games on ABC, which will almost certainly finish with larger audiences when the final numbers are released).
(Mon. numbers via ShowBuzz Daily)
