The 2010 Winter Olympics continues to score for NBC.
NBC drew a 14.5/24 rating and 24.8 million viewers for coverage of the 2010 Vancouver Olympics Thursday night, up 19% in ratings and 28% in viewers from the comparable night in ’06 (Turin; 11.9/19, 19.4 mil), but down 18% and 12%, respectively, from the comparable night in ’02 (Salt Lake City; 17.6/29, 28.2 mil).
Versus the comparable night of the 1998 Nagano Olympics, Thursday’s coverage was down 25% from a 19.3/30.
Denver and Salt Lake City were the top local markets, with a 24.1/38 and 24.1/41, respectively. Following were Minneapolis (21.8/37), Milwaukee (20.7/32), Seattle (20.6/39) and St. Louis (20.6/33).
Through seven nights, NBC is averaging a 14.8/24 rating and 26.6 million viewers for coverage of the Winter Olympics, up 19% in ratings and 27% in viewers from 2006, but down 23% and 16%, respectively, from 2002 (19.1/31, 31.7 mil).
Ratings/viewership for first 7 nights of Winter Olympics since ’02
Asterisk (*) indicates Opening Ceremony
| Night | Vancouver | Turin | Salt Lake City | |||
|---|---|---|---|---|---|---|
| Rtg | Viewers (000) | Rtg | Viewers (000) | Rtg | Viewers (000) | |
| 1* |
17.3/30
|
32,641
|
12.8/21
|
22,174
|
25.5/42
|
45,562
|
| 2 |
14.0/25
|
26,189
|
13.5/23
|
23,239
|
17.1/30
|
29,409
|
| 3 |
14.3/23
|
26,372
|
13.3/20
|
23,224
|
17.6/27
|
30,201
|
| 4 |
14.2/22
|
25,224
|
12.8/19
|
21,069
|
19.6/30
|
31,528
|
| 5 |
12.2/19
|
20,330
|
11.3/18
|
18,405
|
18.5/29
|
29,762
|
| 6 |
16.7/27
|
29,416
|
11.3/18
|
17,867
|
17.5/28
|
27,425
|
| 7 |
14.5/24
|
24,800
|
11.9/19
|
19,378
|
17.6/29
|
28,183
|
