Third round coverage of The Masters drew big numbers on CBS, but remained off the pace of both 1997 and 2001.
CBS drew a 7.6 overnight rating for coverage of The Masters on Saturday, up 33% from last year (5.7), and up 25% from 2008 (6.1).
The 7.6 overnight is the highest for third round coverage of The Masters since ’01 (7.9), and the third-highest third round rating on record — behind ’01 and ’97 (8.6).
For perspective, Saturday’s third round coverage drew a higher overnight than every single golf telecast in ’09 — with the lone exception of the final round of The Masters (8.8).
