- The surprising Oklahoma City Thunder “could be headed for a significant slate of prime-time television games next season,” including a Christmas Day game on ABC. Including Wednesday’s Grizzlies/Thunder game on ESPN, the team made only three national TV appearances during the 2009-10 season. (The Oklahoman)
- Versus will debut new theme music and graphics for NHL coverage when the Stanley Cup Playoffs begin on Wednesday. This will be the network’s first change to its NHL theme since it acquired the rights to the league in ’05. (Fang’s Bites)
- Ad sales are up 20% for the upcoming NBA Playoffs on TNT, according to Turner Sports President David Levy. ESPN, which has also seen an increase in ad sales, will feature “co-branded promotional [spots]” for the movies Prince of Persia and Grown Ups during the Conference Finals and NBA Finals, respectively. (Sports Business Journal)
YouTube balks at splitting NFL package with Netflix, broadcast TV back in mix, per Ourand
The twists and turns continue over the NFL's five-game media rights package. Just hours after Alex Sherman of CNBC...
