Despite a double-digit decline for Sunday’s Week 13 singleheader, ratings and viewership remain the highest in over a decade for the AFC package on CBS.
Sunday’s NFL singleheader drew an 8.6 final rating and 14.162 million viewers on CBS, down 14% in ratings and 13% in viewership from Week 13 last year (NE/MIA*: 10.0, 16.296 mil).
The 8.6 is tied as the lowest rating of the season for the NFL singleheader window on any network. The last three singleheader windows on CBS (Weeks 10, 12 and 13) have each had declines in ratings.
Through Week 13, CBS is averaging an 11.1 rating and 18.505 million viewers for NFL coverage, up 11% and 12%, respectively, from last year (10.0, 16.530 mil).
This marks the highest average rating for the AFC broadcast package at this point of the season since 1994, and the highest average viewership since at least 1987 (as far back as CBS records go).
CBS has aired the AFC package since 1998; previously, NBC held the rights.
Ratings/Viewership For NFL on CBS During 2010 Season
| Date | Window | Featured Game | Net | Rating | vs. ’09 | Viewers (000) | vs. ’09 |
|---|---|---|---|---|---|---|---|
| Sun., 9/12/10 | Single | Bengals 24 | CBS |
9.7
|
37%
|
16,175
|
42%
|
| Patriots 38 | |||||||
| Sun., 9/19/10 | Regional | Dolphins 14 | CBS |
9.0
|
6%
|
14,830
|
6%
|
| Vikings 10 | |||||||
| National | Patriots 14 | CBS |
16.2
|
12%
|
27,010
|
13%
|
|
| Jets 28 | |||||||
| Sun., 9/26/10 | Regional | Titans 29 | CBS |
8.0
|
18%
|
12,836
|
16%
|
| Giants 10 | |||||||
| National | Colts 27 | CBS |
14.0
|
28%
|
23,134
|
27%
|
|
| Broncos 13 | |||||||
| Sun., 10/3/10 | Single | Ravens 17 | CBS |
10.6
|
5%
|
17,606
|
6%
|
| Steelers 14 | |||||||
| Sun., 10/10/10 | Regional | Chiefs 9 | CBS |
6.5
|
-3%
|
10,463
|
1%
|
| Colts 19 | |||||||
| National | Titans 34 | CBS |
12.7
|
even
|
20,787
|
-1%
|
|
| Cowboys 27 | |||||||
| Sun., 10/17/10 | Single | Ravens 20 | CBS |
12.8
|
16%
|
21,484
|
20%
|
| Patriots 23 | |||||||
| Sun., 10/24/10 | Regional | Steelers 23 | CBS |
9.4
|
-18%
|
15,308
|
-17%
|
| Dolphins 22 | |||||||
| National | Patriots 23 | CBS |
13.1
|
-22%
|
21,918
|
-23%
|
|
| Chargers 20 | |||||||
| Sun., 10/31/10 | Single | Jaguars 35 | CBS |
8.6
|
2%
|
13,963
|
3%
|
| Cowboys 17 | |||||||
| Sun., 11/7/10 | Regional | Dolphins 10 | CBS |
9.6
|
10%
|
15,419
|
11%
|
| Ravens 26 | |||||||
| National | Colts 24 | CBS |
16.3
|
38%
|
27,789
|
44%
|
|
| Eagles 26 | |||||||
| Sun., 11/14/10 | Single |
Jets 26
|
CBS |
9.6
|
-2%
|
15,676
|
even
|
|
Browns 20
|
|||||||
| Sun., 11/21/10 | Regional |
Texans 27
|
CBS |
8.5
|
12%
|
13,564
|
12%
|
|
Jets 30
|
|||||||
| National |
Colts 28
|
CBS |
14.2
|
10%
|
23,596
|
8%
|
|
|
Patriots 31
|
|||||||
| Thu., 11/25/10 | Special |
Patriots 45
|
CBS |
13.4
|
21%
|
27,753
|
26%
|
|
Lions 24
|
|||||||
| Sun., 11/28/10 | Single |
Jaguars 20
|
CBS |
9.3
|
-6%
|
15,420
|
-2%
|
|
Giants 24
|
|||||||
| Sun., 12/4/10 | Single |
Raiders 28
|
CBS |
8.6
|
-14%
|
14,162
|
-13%
|
|
Chargers 13
|
(CBS press release from TV By The Numbers; Week 13 rating from Sports Business Daily)
