Recent sports TV ratings news, including numbers for Thursday’s NBA on TNT doubleheader, a double-digit decline for college basketball on CBS, and increased ratings for golf’s Shark Shootout.
- Thursday’s Hawks/Celtics game drew a 1.3 U.S. rating and 2.031 million viewers on TNT. In the nightcap, Spurs/Nuggets drew a 1.2 and 1.741 million. Ratings and viewership for last year’s comparable games were not available. (TV By The Numbers)
- CBS earned a 0.8 final rating and 1.235 million viewers for the Saint Louis/Duke college basketball game last Saturday afternoon, down 33% in ratings and 46% in viewership from last year (KEN/IND: 1.2, 2.270 mil). (Sports Business Daily)
- Taped third round coverage of golf’s Shark Shootout earned a 0.9 final rating and 1.292 million viewers on NBC last Saturday, up 29% in ratings compared to last year (0.7). Sunday’s final round coverage drew a 0.8 and 1.213 million, up 14% in ratings compared to last year (0.7). (Sports Business Daily)
