The college football bowl season began on a down note Saturday afternoon.
ESPN drew a 1.8 U.S. rating and 2.789 million viewers for the BYU/UTEP New Mexico Bowl Saturday afternoon, down 25% in ratings and 23% in viewership from last year (WYO/FRESNO: 2.4, 3.597 mil), and down 18% and 19%, respectively, from 2008 (COL/FRESNO: 2.2, 3.432 mil).
Keep in mind last year’s game went to double-overtime.
This marks the least-viewed New Mexico Bowl since 2007 (NM/NEV: 2.353 mil). Of the five New Mexico Bowls in history, Saturday’s game ranks directly in the middle of the pack in viewership.
To see ratings for Saturday’s Humanitarian Bowl, click here. For the New Orleans Bowl, click here.
