Ratings and viewership for college football’s Rose Bowl game, dating back to 1986 and 2002, respectively.
Excluding national championship games, the Rose Bowl has been the highest rated college fooball bowl game every year since the BCS debuted in the 1998-99 season. Last year’s Rose Bowl on ABC earned a 13.2 rating and over 24 million viewers, hitting a three-year high in ratings and tying a four-year high in viewership.
Rose Bowl Ratings Dating Back to 1986 (Viewership Since 2002)
Asterisk (*) indicates national championship game, or game involving eventual national champion.
| Season | Date | Game | Net | Rating | Viewers (000) |
|---|---|---|---|---|---|
|
2009-10
|
Fri., 1/1/10 | OSU 26, ORE 17 | ABC |
13.2
|
24,025
|
|
2008-09
|
Thu., 1/1/09 | USC 38, PSU 24 | ABC |
11.7
|
20,603
|
|
2007-08
|
Tue., 1/1/08 | USC 49, ILL 17 | ABC |
11.1
|
19,003
|
|
2006-07
|
Mon., 1/1/07 | USC 32, MICH 18 | ABC |
13.9
|
24,025
|
|
2005-06
|
Wed., 1/4/06 | TEX 41, USC 38* | ABC |
21.7
|
35,630
|
|
2004-05
|
Sat., 1/1/05 | TEX 38, MICH 37 | ABC |
12.4
|
20,458
|
|
2003-04
|
Thu., 1/1/04 | USC 28, MICH 14 | ABC |
14.3
|
23,871
|
|
2002-03
|
Wed., 1/1/03 | OK 34, WSU 14 | ABC |
11.3
|
18,298
|
|
2001-02
|
Thu., 1/3/02 | MIA 37, NEB 14* | ABC |
13.8
|
21,559
|
|
2000-01
|
Mon., 1/1/01 | WSH 34, PUR 24 | ABC |
14.0
|
n/a
|
|
1999-00
|
Sat., 1/1/00 | WISC 17, STAN 9 | ABC |
14.1
|
n/a
|
|
1998-99
|
Fri., 1/1/99 | WISC 38, UCLA 31 | ABC |
13.3
|
n/a
|
|
1997-98
|
Thu., 1/1/98 | MICH 21, WSU 16* | ABC |
17.6
|
n/a
|
|
1996-97
|
Wed., 1/1/97 | OSU 20, ASU 17 | ABC |
16.5
|
n/a
|
|
1995-96
|
Mon., 1/1/96 | USC 41, NWST 32 | ABC |
19.2
|
n/a
|
|
1994-95
|
Mon., 1/2/95 | PSU 38, ORE 20 | ABC |
18.2
|
n/a
|
|
1993-94
|
Sat., 1/1/94 | WISC 21, UCLA 16 | ABC |
11.3
|
n/a
|
|
1992-93
|
Fri., 1/1/93 | MICH 38, WSH 31 | ABC |
14.3
|
n/a
|
|
1991-92
|
Wed., 1/1/92 | WSH 34, MICH 14* | ABC |
15.4
|
n/a
|
|
1990-91
|
Tue., 1/1/91 | WSH 46, IOWA 34 | ABC |
11.9
|
n/a
|
|
1989-90
|
Mon., 1/1/90 | USC 17, MICH 10 | ABC |
14.6
|
n/a
|
|
1988-89
|
Mon., 1/2/89 | MICH 22, USC 14 | ABC |
10.8
|
n/a
|
|
1987-88
|
Fri., 1/1/88 | MSU 20, USC 17 | NBC |
16.5
|
n/a
|
|
1986-87
|
Thu., 1/1/87 | ASU 22, MICH 15 | NBC |
17.7
|
n/a
|
|
1985-86
|
Wed., 1/1/86 | UCLA 45, IOWA 28 | NBC |
22.7
|
n/a
|
(Pre-1996 ratings from “Unraveling yields inefficient matchings: evidence from post-season college football bowls,” RAND Journal of Economics)
