For the second straight year, FOX had its most-viewed NFL regular season ever.
NFL action averaged an 11.8 rating and 20.1 million viewers on FOX during the 2010-11 regular season, up 4% in ratings and 5% in viewership from last season (11.4, 19.097 mil), and up 12% and 18%, respectively, from two seasons ago (10.5, 16.992 mil).
This marks the most-viewed NFL season ever on FOX, topping the previous record set last season.
Additionally, the 11.8 average rating is the highest for the NFL on FOX since the 1995-96 season (12.5).
FOX ranked second among the five NFL rightsholders during the 2010-11 season. Only NBC, which averaged a 13.0 and 21.881 million for its primetime games, drew better numbers.
For the 16th straight season, NFC broadcaster FOX topped its AFC rival (CBS since 1998-99, NBC previously).
The NFL national window on FOX (nine telecasts) averaged a 15.2 rating and 25.9 million viewers, topping both Sunday Night Football on NBC and the NFL national window on CBS (14.3, 21.9 mil).
New Orleans (31.2) was the top market for NFL coverage on FOX this season, followed by Milwaukee (28.7). New Orleans was also the top market for NBC’s NFL coverage.
Ratings/Viewership For NFL on FOX During 2010-11 Season
| Date | Window | Featured Game | Rating | +/- | Viewers (000) | +/- |
|---|---|---|---|---|---|---|
| Sun., 9/12/10 |
Regional
|
CAR 18, NYG 31 |
8.1
|
-6%
|
13,086
|
-8%
|
|
National
|
GB 27, PHI 20 |
16.5
|
11%
|
28,023
|
12%
|
|
| Sun., 9/19/10 |
Single
|
CHI 27, DAL 20 |
10.6
|
10%
|
17,769
|
15%
|
| Sun., 9/26/10 |
Single
|
DAL 27, HOU 13 |
12.8
|
8%
|
22,237
|
15%
|
| Sun., 10/3/10 |
Regional
|
CAR 14, NO 16 |
8.3
|
8%
|
13,679
|
16%
|
|
National
|
WSH 17, PHI 12 |
13.8
|
5%
|
23,134
|
5%
|
|
| Sun., 10/10/10 |
Single
|
GB 13, WSH 16 |
11.6
|
22%
|
19,314
|
23%
|
| Sun., 10/17/10 |
Regional
|
ATL 17, PHI 31 |
7.3
|
-22%
|
11,860
|
-21%
|
|
National
|
DAL 21, MIN 24 |
15.7
|
8%
|
25,980
|
8%
|
|
| Sun., 10/24/10 |
Single
|
WSH 17, CHI 14 |
9.3
|
45%
|
14,923
|
42%
|
| Sun., 10/31/10 |
Regional
|
GB 9, NYJ 0 |
8.2
|
-15%
|
13,127
|
-17%
|
|
National
|
MIN 18, NE 28 |
15.2
|
-13%
|
25,221
|
-15%
|
|
| Sun., 11/7/10 |
Single
|
NYG 41, SEA 7 |
9.8
|
1%
|
16,279
|
3%
|
| Sun., 11/14/10 |
Regional
|
MIN 13, CHI 27
|
8.2
|
14%
|
13,141
|
12%
|
|
National
|
DAL 33, NYG 20
|
15.5
|
-3%
|
26,226
|
-2%
|
|
| Sun., 11/21/10 |
Single
|
GB 31, MIN 3
|
11.9
|
10%
|
20,283
|
13%
|
| Thu., 11/25/10 |
Special
|
NO 30, DAL 27
|
13.9
|
20%
|
31,874
|
26%
|
| Sun., 11/28/10 |
Regional
|
GB 17, ATL 20
|
9.9
|
30%
|
16,681
|
36%
|
|
National
|
PHI 26, CHI 31
|
15.3
|
7%
|
26,610
|
13%
|
|
| Sun., 12/5/10 |
Regional
|
WSH 7, NYG 31
|
9.8
|
10%
|
15,768
|
10%
|
|
National
|
DAL 38, IND 35
|
16.3
|
-2%
|
27,428
|
-1%
|
|
| Sun., 12/12/10 |
Single
|
GB 3, DET 7
|
10.5
|
-1%
|
17,490
|
-2%
|
| Sun., 12/19/10 |
Single
|
PHI 38, NYG 31
|
13.0
|
18%
|
21,881
|
25%
|
| Sun., 12/26/10 |
Regional
|
SF 17, STL 25
|
6.7
|
-29%
|
11,300
|
-28%
|
|
National
|
NYG 17, GB 45
|
13.6
|
-17%
|
24,300
|
-14%
|
|
| Sun., 1/2/11 |
Regional
|
TB 23, NO 13
|
9.6
|
even
|
16,083
|
3%
|
|
National
|
CHI 3, GB 10 |
14.7
|
-3%
|
26,147
|
-1%
|
(FOX press release from TV By the Numbers)
