Usually the dominant college football broadcast of the fall, the SEC on CBS suffered a fourth-straight decline last weekend.
Georgia-Tennessee had a 2.4 rating and 4.0 million viewers on CBS Saturday, down a tick in ratings and 6% in viewership from the same matchup last year, which the Volunteers won on a Hail Mary (2.5, 4.2M), and down 43% and 44% respectively from Alabama-Georgia in 2015 (4.2, 7.0M).
The Bulldogs’ 41-0 rout ranked second for the weekend among all college football telecasts, trailing only Clemson-Virginia Tech on ABC in primetime (2.7, 4.6M).
All four SEC on CBS telecasts have declined from last year. Keep in mind the games have not exactly been close. The combined score of the network’s four games this season is 154-27. If you take out Tennessee-Florida in week three, not coincidentally CBS’ top game of the season (3.2, 5.1M), the combined score is an obscene 128-7.
[Wknd. numbers via ShowBuzz Daily 10.3]
