Masters ratings will not be reaching any historic highs, but CBS can be satisfied with double-digit increases over last year.
The 5.7 is tied as the third-highest for Saturday coverage since 2011 (6.8), behind 2015 and 2013 (6.3).
Go back further and the numbers are not so impressive. The 5.7 is tied as the fourth-lowest for Saturday coverage in the last 25 years (1993: 5.6).
Overnights have increased double-digits for all three days of the tournament. ESPN’s first and second round windows jumped 40 and 55 percent respectively from last year (to 2.2 and 2.9).
Third round overnights peaked at a 6.1 from 5:45-6 PM and 6-6:30 PM ET.
Ft. Myers, Fla., led all markets Saturday with a 10.1 rating, followed by Greenville, S.C. (10.0), Greensboro, N.C. (9.7), Dayton, Ohio (9.6) and Louisville (9.3). Ft. Myers, Greenville and Louisville have been in the top ten for all three days of the tournament.
Masters Third Round Overnight Ratings, Past 25 Years
[Sat. numbers from CBS Sports]
