Comcast’s various regional sports networks will soon bear the NBC Sports brand.
The Comcast SportsNet RSNs will be renamed using the NBC Sports brand, NBC Sports Group chairman Dick Ebersol reportedly said last month. No timeframe was given for the rebranding.
According to Ebersol, the RSNs would be renamed “[s]omething like ‘NBC Sports Philadelphia,’ ‘NBC Sports Chicago,’ etc” (mediapost.com, 5/4).
Comcast’s national sports cable network, Versus, is expected to be renamed sometime this summer, also using the NBC Sports brand.
(Information from mediapost.com, via Fang’s Bites)
