Overnight ratings hit a new low for the MLB All-Star Game; MLB on FOX scored an uptick Saturday; the new PGA Tour Minneapolis event was a mixed bag; Wimbledon viewership is up.
MLB All-Star overnights hit new low
Tuesday’s Major League Baseball All-Star Game earned a 6.2 overnight rating on FOX, down 5% from the previous two years (6.5) and the lowest for the game on record. The previous low was a 6.4 in 2016. The ten All-Star games this decade rank as the lowest rated in the history of the event.
Despite hitting a record-low, the 6.2 exceeds all other All-Star games. The NFL Pro Bowl had a 5.7, the NBA All-Star Game a 5.0, and the NHL All-Star Game a 1.3.
Cleveland led all markets with a 17.6 rating, the market’s highest for the game since 1999. Kansas City ranked second at an 11.6 and Minneapolis-St. Paul third with a 10.2.
Uptick for Saturday’s MLB on FOX
Regional MLB action featuring Cubs-White Sox in a plurality of markets averaged a 1.5 rating and 2.41 million viewers on FOX Saturday night, up a tick in ratings and 9% in viewership from last year (ft. Dodgers-Angels: 1.4, 2.22M), but down a tick and 5% respectively from 2017 (ft. Pirates-Cubs: 1.6, 2.54M).
In other MLB action, Yankees-Rays scored a 0.25 and 395,000 (+44%) on TBS Sunday afternoon. Figures for Saturday’s Rockies-Diamondbacks game on FS1 were not available.
Final round of new Minneapolis event trails Greenbrier last year
Final round coverage of the new PGA Tour event in Minneapolis earned a 1.55 rating and 2.28 million viewers on CBS last Sunday, down 9% in ratings and 13% in viewership from The Greenbrier Classic on the same weekend last year (1.7, 2.61M). Versus the final round of the new Detroit tournament a week earlier, ratings and viewership increased 19% and 23% respectively.
Third round coverage had a 1.1 and 1.54 million, up a tick and 6% respectively from the Greenbrier (1.0, 1.46M). Lead-in coverage on Golf Channel drew a 0.37 and 535,000 on Saturday and a 0.45 and 646,000 on Sunday.
ESPN Wimbledon coverage up through first week
ESPN averaged 799,000 viewers for Wimbledon coverage through Monday, up 29% from the same point last year (620K). Monday’s Simona Halep-Coco Gauff match had 1.12 million viewers, the most-watched match of a day that included the complete round of 16.
[Numbers from Fox Sports PR/Twitter 7.10, Nielsen via ShowBuzz Daily 7.10, ESPN PR 7.10]










