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Home › Features › Ratings predictions › Ratings predictions: Patriots-Eagles, NASCAR & more

Ratings predictions: Patriots-Eagles, NASCAR & more

by Jon Lewis
7 years ago
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3
ertz catch

MINNEAPOLIS, MN - FEBRUARY 04: Philadelphia Eagles Tight End Zach Ertz (86) bobbles the ball before regaining control for the game winning touchdown in the 4th quarter of Super Bowl LII on February 04, 2018 at U.S. Bank Stadium in Minneapolis, MN. The Eagles defeated the Patriots 41-33. (Photo by Nick Wosika/Icon Sportswire)

Ratings predictions for Sunday’s matchup of the past two Super Bowl champions and more, including NASCAR’s season finale and the weekend in college football.

NFL: mostly Patriots-Eagles (4:25p Sun CBS)

CBS gets one of the more appetizing matchups of the NFL season: a matchup of the last two Super Bowl champions (and a rematch of Super Bowl 52) between the Patriots and Eagles. Philadelphia is not particularly good this season, but the Eagles are still a contender for the NFC East crown. The defending champion Patriots, meanwhile, remain the class of the NFL.

It will not take much for ratings to hit a multi-year high. Last year’s Week 11 national window had a 10.7 while the 2017 window was not much higher at a 10.9. The real question is whether ratings will top the CBS season-high of 13.0. Prediction: 13.0.

NFL: Bears-Rams (8:20p Sun NBC)

After successful seasons last year, the Bears and Rams have returned to mediocrity so far this season. While neither team is out of playoff contention, it would be a stretch to call either a real contender for now. With that in mind, expect middling numbers for NBC. Last year’s Week 11 game — Vikings-Bears — set a reachable bar with a 10.7. Prediction: 10.1.

NASCAR Cup Series playoffs: Homestead-Miami (3p Sun NBC)

NASCAR ratings have been up-and-down all season, which is a marked improvement from last year, when they were consistently down. Entering Sunday’s season finale at Homestead, 13 races have posted an increase in ratings — the most in any year since 2013 — but a greater number (18) have set or tied a multi-year low.

It is tough to gauge how the season finale will fare, given the inconsistency. Just last week, Phoenix became the lowest rated Cup Series race ever on broadcast television. Go back a few weeks, and Kansas posted a three-year high. Last year, Homestead had a 2.5 rating, the lowest on record for the race. Whether up or down, do not expect the numbers to change too much. Prediction: 2.6.

CFB: #4 Georgia-#12 Auburn (3:30p Sat CBS)

CBS gets a matchup laden with playoff implications Saturday as Georgia faces Auburn. With the Bulldogs favored by just a field goal, a close game — and a field-shaking upset — seem very possible. Expect a strong rating. Outside of last week’s once-in-a-blue-moon Alabama-LSU game (9.7), the highest rated mid-afternoon game this season was Auburn-LSU last month (4.3). Prediction: 4.1.

CFB: #8 Minnesota-#20 Iowa (4p Sat FOX)

The Golden Gophers are one week removed from a highly-rated upset over Penn State, but can they draw against a lower-profile team like #20 Iowa? Signs point to yes. The game is expected to be close (Minnesota is a field goal underdog) and should get a strong lead-in from Michigan State-Michigan (the Wolverines three previous Noon ET games on FOX each topped a 3.0 rating). Last year’s comparable USC-UCLA game had just a 1.3. Prediction: 2.0.

CFB: #10 Oklahoma-#13 Baylor (7:30p Sat ABC)

The one-loss Sooners and undefeated Baylor meet in a matchup at the top of the Big 12 Saturday night. It goes without saying that ratings will jump over last year’s Cincinnati-UCF game (1.9), but how high? Outside of Oklahoma-Texas (4.5), the highest rated Big 12 conference game this season was the Sooners’ upset loss to Kansas State last month (2.7). Prediction: 2.9.

Last week’s results

— CFB: LSU-Alabama. Prediction: 10.5; result: 9.7
— CFB: Penn State-Minnesota. Prediction: 3.0; result: 4.3
— CFB: Maryland-Ohio State. Prediction: 2.0; result: 1.7
— NFL: Vikings-Cowboys. Prediction: 11.9; result: 12.9
— NFL: mostly Panthers-Packers. Prediction: 12.5; result: 13.3
— NASCAR Cup Series: Phoenix. Prediction: 2.0; result: 1.6
— MLS Cup: Seattle-Toronto. Prediction: 0.6; result: 0.5

Tags: CFB on ABCCFB on Fox SportsNASCAR on NBC SportsNFL on CBSNFL on NBCSEC on CBSSunday Night Football
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Jon Lewis

Jon Lewis has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. You can contact him here or on the social media websites X (Twitter) or Bluesky.

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Sports Ratings Tracker
logoSuperMotocross
The SMX World Championship Series, including the indoor AMA Supercross Championship and outdoor Pro Motocross Championship, averaged 614,000 viewers on NBC across a Nielsen-measured linear audience and streaming viewership tracked by Adobe Analytics — up 17% from last year.
logoNielsen updates NBC NFL viewership
Nielsen has reprocessed the viewership for NBC’s four NFL games from Week 1-3 of the season. The Patriots-Seahawks Kickoff Game has been updated to 25.2 million, up from an originally-reported 25.1 million. The Week 1 Cowboys-Giants “Sunday Night Football” game has been updated to 25.82 million, up from 25.66 million. Colts-Chiefs the following week has been updated to 24.43 million, up from 24.29 million. Finally, Rams-Broncos in Week 3 has been updated to 20.96 million, up from 20.77 million.
logoWNBA Semis
Last Wednesday’s Liberty-Dream WNBA semifinal Game 2 averaged 1.4 million viewers on ESPN, down from Mercury-Lynx in the comparable window last year (1.5M). Last year’s games took place earlier in the calendar and did not face the MLB Postseason. Read more
logoALDS
The MLB American League Division Series was averaging 3.4 million viewers on TNT Sports through Thursday, up 2% from last year’s ALDS on Fox Sports. Last Thursday’s Guardians-White Sox Game 4 averaged 3.8 million opposite NFL “Thursday Night Football,” on par with Brewers-Cubs in the same window last year. Read more
logoPresidents Cup
Final round coverage of golf’s Presidents Cup averaged 2.0 million viewers on NBC last Sunday across a Nielsen-measured linear audience (1.1 rating, 1.88M viewers) and streaming viewership tracked by Adobe Analytics — up 37% from the previous edition two years ago and the highest since 2017 (four telecasts).
logoNASCAR “Big Data”
NASCAR last week resumed reporting the official Nielsen “Big Data + Panel” ratings and viewership figures for its races, a move that coincides with Nielsen having rolled out a modified version of the methodology at the end of last month. The first race following that decision, Darlington over Labor Day weekend, averaged a 1.0 rating and 1.98 million viewers on USA Network — up 6% and 5% respectively from last year (1.0, 1.9M). Read more
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