It was no match for a Cowboys game last year, but Titans-Ravens still held up OK for CBS.
Saturday’s Titans-Ravens AFC Divisional Round game averaged a 16.0 rating and 29.41 million viewers on CBS, per Nielsen fast-nationals — down 11% in ratings and 12% in viewership from Cowboys-Rams on FOX last year (17.9, 33.35M), but up 10% in both measures from Titans-Patriots on CBS in 2018 (14.5, 26.69M).
Compared to last year’s AFC Divisional games, ratings slipped 5% from Colts-Chiefs (16.8) and 6% from Chargers-Patriots (17.1), but viewership inched up 1% over both games (29.14 and 29.22 million respectively).
Tennessee’s upset win, which peaked with 31.09 million viewers from 9:30-9:45 PM ET, was the most-watched Saturday AFC Divisional game in three years (2017 Texans-Patriots: 29.82M). Regardless of conference, it ranks third out of the last eight Saturday Divisional games (dating back to 2017).
Notably, Titans-Ravens averaged a lower rating and fewer viewers than did the Titans-Patriots Wild Card game in the same window a week earlier (17.1, 31.42M). For the postseason, it ranks fifth in ratings and fourth in viewership out of the six games thus far.
Dating back to the regular season, nine NFL windows featured the Ravens in at least 50% of markets this season. Of those, six posted declines in ratings and seven did so in viewership.
[Nielsen estimates from CBS Sports]
