Recent sports media notes, including the Celtics close to extending their CSN deal through 2038, the NBA reportedly scheduling an NBA Finals rematch for Christmas Day, and the announced launch of a new kid-oriented sports programming venture.
- Celtics to Extend CSN Deal Through 2038: The Celtics are expected to soon finalize a deal with Comcast that would extend the team’s relationship with Comcast SportsNet New England through 2038. The team would “take up to a 20 percent equity stake” in CSN New England, and also “receive a healthy increase in its annual rights fee.” (sportsbusinessdaily.com)
- Bulls/Lakers, Heat/Mavericks, Among Games Rumored For Christmas Day: According to reports, the Heat are scheduled to face the Mavericks on Christmas Day in a rematch of the 2011 NBA Finals. In other action, the Bulls would play the Lakers in Los Angeles, and the Celtics would face the Knicks in New York. The 2011-12 NBA schedule will be released later Tuesday. (Los Angeles Times, New York Times)
- Kid-Friendly Sports Programming Venture Announced: A multiplatform sports programming venture aimed at kids is set to launch later this year. Called The Whistle, the venture will include a variety of programming — including highlight shows and game shows — on platforms ranging from television to mobile. (The Whistle)
