The Needle: NASCAR’s Prime numbers mark industry milestone
A look at the significance of NASCAR's first race on Prime Video.
The Needle
A ratings-focused column on Sports Media Watch that will break down the numbers, attempt to put some context behind the data, and discuss broader trends in measurement and television viewing.
The Needle: NFL goes big with 2025 schedule
Welcome back to "The Needle," a new ratings-focused column on Sports Media Watch that will break down the numbers, attempt...
The Needle: Is NHL ratings story incomplete without Canadian viewership?
A look at whether the NHL ratings story is incomplete without noting the league's Canadian viewership.
The Needle: ABC’s puzzling decision to air F1 over NBA
In the new edition of "The Needle," a look at ABC's puzzling decision to air F1 on Sunday instead of...
The Needle: A long way down the holiday road
In the latest edition of The Needle, a look at holiday viewing in the out-of-home era.
The Needle: NBA schedule signals league’s lack of concern over ratings
On the new edition of "The Needle," a look at why the NBA's scheduling decisions are the latest evidence of...
The Needle: Was women’s title game audience half-empty or half-full?
In the newest edition of "The Needle," a breakdown of viewership for the women's basketball national championship game.
The Needle: What is a good audience for this year’s Women’s Final Four?
In the debut of a new SMW feature, a look at what a good audience might look like for the...
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