How will the presence of a Canadian team impact World Series viewership?
For the first time since 1993, the Fall Classic is north of the border. What will that mean for viewership...
MLB
ALCS Game 7 nears nine million; NLCS takes hit from sweep
For the second time this postseason, nearly nine million U.S. viewers tuned in to watch the Mariners in a winner-take-all...
Monday musings: Why MLB is hot and the NBA is cool
A look at how Major League Baseball and the NBA compare in ratings and media coverage at a time of...
News: Paramount, ESPN, Meadowlark and more
Paramount is reportedly set for more layoffs; ESPN networks could be airing their last "Monday Night Football" doubleheader; and Bimal...
On the Air: Smoltz on McCarver’s path, for better or worse
Welcome back to "On the Air," in which Sports Media Watch Podcast co-host Armand Broady will offer in-depth breakdowns of...
Marathon Tigers-Mariners Game 5 nears nine million mark
The Tigers and Mariners delivered a classic on the field and an outsized audience on television.
NBC sees MLB deal as start of longer-term relationship, Cordella says
NBC Sports president Rick Cordella discusses the network's future with MLB and new Sunday night lineup.
Stronger finish for Blue Jays-Yankees; Game 3 top LDS game thus far
After opening with a pair of declines, viewership picked up for the final two games of the Blue Jays-Yankees ALDS.
Ourand: NBC gets primetime MLB game on second night of season
MLB reportedly plans to open next season with back-to-back standalone, primetime games on its two new broadcast partners.
On the Air: Who should be NBC’s lead MLB announcer?
Breaking down the contenders for NBC's lead MLB play-by-play slot.
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