TNT NASCAR viewership mixed depending on methodology
NASCAR viewership continues to take a "Big Data" hit on linear TV.
NASCAR
NASCAR takes another “Big Data” viewership hit on linear
When it comes to NASCAR ratings this season, the methodology and the platform seem to matter more than the racing.
News: NASCAR, LIV Golf, ESPN and more
NASCAR CEO Steve O'Donnell says its newest rightsholders would like to air more races; LIV Golf has informed employees about...
NASCAR “Big Data” lift reverses in return to linear television
In its return to linear television, NASCAR's recent "Big Data" lift went in reverse.
Viewership up for second season of NASCAR on Prime Video
The second season of NASCAR on Prime Video posted an increase in viewership.
NASCAR ratings continue to diverge based on methodology
For the third time in as many weeks, NASCAR's ratings story depended primarily on the methodology used to measure the...
NASCAR Nashville numbers show another big methodological difference
For the second-straight week, the NASCAR viewership story differed considerably based on the methodology being reported.
NASCAR Coke 600 ratings tell different stories depending on methodology
The viewership story for NASCAR's Coca-Cola 600 depends on the methodology.
Death of NASCAR driver Busch is latest shock for the sport
NASCAR driver Kyle Busch died after a sudden illness Thursday.
NASCAR moving away from Nielsen “Big Data + Panel” metric
The new Nielsen "Big Data + Panel" era has corresponded with record audiences but no shortage of detractors, and now...
World Cup viewership record, ESPN layoffs
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