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SMW Podcast

World Cup ratings surge; Dave O'Brien on the 20th anniversary of his World Cup call and much more
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Sports Ratings Tracker
logoWimbledon
Coverage of Wimbledon was averaging 759,000 viewers on the ESPN networks through the quarterfinals, up 24% from last year and the networks’ highest average at this point of the tournament. Read more
logoHoliday weekend MLB
FOX averaged a 1.4 rating and 3.335 million viewers for regional Major League Baseball coverage last weekend, marking the network’s largest audience of the season and the second-largest across all networks. The high water mark is 4.2 million for a partially preempted Yankees-Red Sox “Sunday Night Baseball” game on NBC last month, a figure that combines a Nielsen-measured linear audience with streaming viewership tracked by Adobe Analytics. Read more
logoBIG3
Last weekend’s second week of the BIG3 averaged a 0.4 rating and 677,000 viewers on CBS, up a third in ratings and 23% in viewership from week two last year. Both weeks of the three-on-three basketball league have increased from a year ago despite World Cup competition (with the standard caveat regarding changes in Nielsen methodology).
logoWorld Cup lead-outs
Benefitting from a FIFA World Cup lead-in, last weekend’s NHRA Nationals from Norwalk (Ohio) averaged a 0.8 rating and 1.47 million viewers on FOX — the sixth-largest audience on record for an NHRA event. The telecast, which peaked with 2.7 million viewers, more-than-doubled last year’s Norwalk event. Read more
logoBaseball on ESPN/ABC
Last weekend’s Yankees-Red Sox Major League Baseball game on ABC averaged a 1.0 rating and 1.99 million viewers, comfortably surpassing the network’s previous MLB window last month (Giants-Cubs: 1.41M). Read more
logoLast weekend’s WNBA
CBS averaged a 1.0 rating and 1.57 million viewers for Sparks-Fever last Saturday night and a 0.9 and 1.53 million for Aces-Sky the following day, marking the fourth and fifth-largest audiences of the WNBA season, and the top two that did not feature Fever G Caitlin Clark. Read more
logoNHL Draft
Last Friday’s opening round of the NHL Draft averaged 616,000 viewers on ESPN, up 15% from last year, and behind only the Connor Bedard draft of 2023 (681K) as the most-watched on record.
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