Afternoon windows lead the way in Week 8 of NFL season
The NFL had arguably its strongest afternoon of the season in Week 8.
The NFL had arguably its strongest afternoon of the season in Week 8.
For the seventh-straight week, Amazon Prime's Thursday Night Football scored a double-digit gain over last year.
NFL viewership is trending at multi-year highs for four of the league's five media rights partners.
Even the lowest rated and least-watched Thursday Night Football game this season delivered double-digit gains over a year ago.
A contract extension for Roger Goodell; a return date for Dick Vitale.
No Rodgers, no problem -- at least in the ratings.
Thursday Night Football viewership continues to surge over last year's levels.
Much like the other demographics, NFL viewing among young women is much more influenced by the action on-the-field than off.
Even with another Cowboys rout, Sunday Night Football continues to clean up in the ratings.
The good times continue to roll for Thursday Night Football.
© 2026 Jon Lewis, Sports Media Watch