Lakers-Warriors rivalry fading as a TV draw amid injuries
Not too long ago the marquee attraction in the NBA, Lakers-Warriors was the least-watched of the four NBA games on...
Ratings
The latest sports TV ratings news, covering every league from the NFL to the WNBA. Check the SMW "Sports Ratings Tracker" for numbers as they are reported.
NBC’s “Sunday Night Basketball” stronger in Olympic-adjacent return
Airing adjacent to the Winter Olympics, the second edition of NBC's "Sunday Night Basketball" improved on the first and hit...
NBC’s Paris playbook lifts Milan-Cortina Winter Olympics past Beijing lows
Viewership the Milan-Cortina Winter Games rebounded from the lows of the COVID era, thanks in part to compelling U.S. results...
Ratings still show no sign of a ‘Jordan effect’ in NASCAR
There is no sign yet that Michael Jordan's run of success is impacting NASCAR ratings.
Rare Michigan-Duke clash delivers latest big college hoops audience
A top-three, late-season, non-conference matchup of two iconic programs delivered one of ESPN's better college basketball audiences.
Olympic men’s hockey gold medal game delivers for NBC
A memorable finish to the Olympic hockey tournament delivered a milestone audience for NBC.
NBA All-Star Saturday also hits high in broadcast TV debut
Benefiting from the same factors that boosted last Sunday's NBA All-Star Game, the NBA All-Star Saturday festivities also rebounded in...
NBCU skates to strong audience on gold medal day for U.S. women
With the United States women delivering a strong night at the rink, NBC saw one of its stronger audiences of...
Super Bowl audience revised upward
For the second time in four years, the Super Bowl audience has been revised upward after the fact.
Daytona 500 audience rebounds despite competition
Though it did not go entirely unscathed from the elements, the Daytona 500 rebounded from the past two rain-soaked years.
