NBA capitalizes on Madness matinees with strong Sunday night audience
On a day of March Madness matinees, the NBA's new media rights deal allowed it to capitalize on an unopposed...
On a day of March Madness matinees, the NBA's new media rights deal allowed it to capitalize on an unopposed...
The debut of Major League Baseball on Netflix set an MLB Opening Night viewership mark, albeit one that lasted about...
If extraordinary on the court, UConn's classic win over Duke was a pretty average television draw in its highly-rated window.
The new era of Major League Baseball on NBC began on strong note.
A deep dive into how the NBA and Major League Baseball compare as television draws, in the wake of the...
For an event as consistently strong as March Madness, viewership simply rising in line with Nielsen's methodological changes equals a...
The NCAA men's basketball tournament opened at a viewership high -- again.
Miami of Ohio showed it can move the needle in its lone win of the NCAA Tournament.
The World Baseball Classic finished with an audience that will likely rank among the largest of any non-football sporting event...
Saturday night was not all right for NBA games this season, but the league's expanded Sunday slate has helped make...
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