NFL records its highest regular season average since 1989
The usual methodological caveats abound, but the NFL officially recorded its highest regular season audience in more than three decades.
The usual methodological caveats abound, but the NFL officially recorded its highest regular season audience in more than three decades.
In an era where record streaming audiences are now routine, the latest Peacock NFL exclusive was not exactly a blockbuster.
Led by the Rose Bowl, the quarterfinals of the College Football Playoff helped overcome a first round decline. The College...
"Thursday Night Football" had its most-watched season yet, with or without the assistance of Nielsen's new "Big Data + Panel"...
For a fourth-straight year, the NFL's Christmas Day games were not the league's most-watched of the week.
Featuring a top 25 matchup, the Pop-Tarts Bowl was one of several non-playoff games to hit a viewership high last...
The NFL's Christmas Day audience dipped for a second-straight year exclusively on streaming, but the league still delivered a record...
The NBA may have unwrapped a changing of the guard on Christmas Day.
A look at why the NFL and NBA are both likely to post viewership increases on Christmas, despite some headwinds.
Once again, Netflix is touting a boxing audience that would rank among the very highest in the business.
© 2026 Jon Lewis, Sports Media Watch