Cup runneth over: NHL starts playoffs with most-watched opening weekend
Coming off of a strong regular season, the NHL opened its postseason at an even hotter pace.
Ratings
The latest sports TV ratings news, covering every league from the NFL to the WNBA. Check the SMW "Sports Ratings Tracker" for numbers as they are reported.
NHL regular season growth continues apparent momentum for hockey
Chalk it up to a rare 'Olympic bump' -- or not -- but hockey would seem to be enjoying some...
UFC grows in second CBS outing
The UFC followed up a strong showing on CBS last month with an even better performance last weekend.
NBA Play-in viewership up thus far in streaming debut on Prime Video
Now airing exclusively on streaming, NBA Play-in Tournament viewership is nonetheless trending ahead of last year on cable.
WNBA Draft viewership up, hits seven figures for third-straight year
It is increasingly clear that the growth in women's basketball viewership is no flash in the pan.
Solid audience for NBC’s Sunday Night Baseball debut
"Sunday Night Baseball" was not exactly a home run in its NBC debut, but whether on the diamond or in...
NBA regular season audience sees marked increase in year one of rights deal
The first year of the new NBA media rights deal delivered a sizable increase in viewership. The 2025-26 NBA regular...
Masters scores back-to-back highs for McIlroy’s back-to-back wins
Rory McIlroy's flair for the dramatic again lifted viewership for the final round of the Masters.
Depleted Lakers’ first game post-injuries draws strong Easter audience
It remains to be seen if LeBron James alone is enough for the Lakers to stay competitive on the court,...
NCAA men’s title game audience up despite move from broadcast to cable
Perhaps it is too early to write the obituaries for championship sporting events on cable. Monday's Michigan-UConn NCAA men's basketball...
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