World Cup continues hitting high marks entering second week
The FIFA World Cup continues to set or approach viewership marks as it enters its second week.
Ratings
The latest sports TV ratings news, covering every league from the NFL to the WNBA. Check the SMW "Sports Ratings Tracker" for numbers as they are reported.
UFC sees larger audience for White House event
One of the more attention-grabbing sporting events in recent years attracted a larger-than-usual audience to UFC.
UFL viewership holds steady in year three
Viewership for the third season of the UFL was on par with the second. The recently-completed UFL season averaged 674,000...
Stanley Cup Playoffs most-watched on record
The Stanley Cup Playoffs enjoyed an Olympic-sized jump in viewership.
NBA wraps year of highs with most-watched playoffs since 1998
The most-watched NBA Finals since 1998 capped the most-watched NBA Playoffs since 1998.
Brazil-Morocco dominant viewership draw as World Cup continues hot start
After milestone audiences for Mexico last Thursday and the United States on Friday, Brazil kept the momentum going into the...
Canes-Knights officially among top five most-watched Cup finals
Hurricanes-Golden Knights ended up as one of the more memorable -- and most-watched -- Stanley Cup finals.
Knicks’ coronation averages 24.5 million, capping most-watched NBA Finals since 1998
The New York Knicks ended their title drought in front of a milestone audience, capping one of the most-watched NBA...
Cup Final ratings, viewership, hit another high in penultimate game
Stanley Cup Final viewership continued to trend up in Game 5, which officially posted the second-largest NHL audience in seven...
NASCAR ratings continue to diverge based on methodology
For the third time in as many weeks, NASCAR's ratings story depended primarily on the methodology used to measure the...
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