WWC Final posts steep decline, but still earns strong audience
The Women's World Cup Final delivered strong numbers despite a nearly 40 percent decline in viewership.
The Women's World Cup Final delivered strong numbers despite a nearly 40 percent decline in viewership.
Overnights fell double-digits, but the Women's World Cup Final still did well for FOX.
Overnight ratings slipped for the penultimate match of the Women's World Cup
The Women's World Cup continues to trend above 2015.
Brazil-Argentina hit a Copa America tournament-high, but was no match for three years ago.
If no match for a primetime semifinal four years ago, USWNT-England still delivered a strong number on FOX.
The USWNT semifinal against England delivered in the overnight ratings.
NASCAR opened the NBC portion of its schedule on a down note.
A five-hour NBA free agency special posted a big jump on ESPN2.
Women's World Cup viewership continues to buck conventional wisdom.
© 2026 Jon Lewis, Sports Media Watch