Masters Down Again Friday, But Nears High
Friday's Masters ratings fell short of last year's levels.
Friday's Masters ratings fell short of last year's levels.
The NBA season was a mixed bag in the Nielsens.
Tiger Woods did not have the impact on opening round Masters ratings that he did last year.
Penguins-Islanders got off to a strong start.
NASCAR Bristol ratings hit a new low last weekend, though with a couple of caveats.
NHL regular season viewership increased, but still neared a multi-year low.
It was no ratings disaster, but Villanova-Texas Tech still ended up as one of the lowest rated NCAA Tournament title...
The Women's Final Four was a mixed bag, with the national championship up and the national semifinals at lows.
It was a great game, but Virginia-Auburn was a subpar ratings draw.
Given the 23-21 halftime score, it should be no surprise that Texas Tech-Michigan State neared a ratings low.
© 2026 Jon Lewis, Sports Media Watch