The Needle: A long way down the holiday road
In the latest edition of The Needle, a look at holiday viewing in the out-of-home era.
Ratings
The latest sports TV ratings news, covering every league from the NFL to the WNBA. Check the SMW "Sports Ratings Tracker" for numbers as they are reported.
NFL Draft opening round nears all-time highs
A particularly high-profile draft class helped the NFL Draft to its second-largest audience on record.
Rough start for Stanley Cup Playoffs, continuing regular season trend
After a double-digit drop in regular season viewership, the NHL has gotten no repreive in the early days of the...
NBA has most-watched opening weekend of playoffs since 2000
Aided by a bounce from Easter out-of-home viewing, the NBA Playoffs opened at a 25-year high.
The Needle: NBA schedule signals league’s lack of concern over ratings
On the new edition of "The Needle," a look at why the NBA's scheduling decisions are the latest evidence of...
Strong audience for WNBA Draft despite sharp decline
WNBA Draft viewership came nowhere close to last year's Caitlin Clark-fueled heights, but still delivered one of the biggest audiences...
After scrutinized start, NBA regular season viewership sees slight decline
Recovering almost entirely from its early season struggles, the NBA finished the last regular season of its current media rights...
Multi-year high for McIlroy’s Masters milestone
One of the most dramatic final rounds of the Masters in recent memory delivered a multi-year high for CBS.
The Needle: Was women’s title game audience half-empty or half-full?
In the newest edition of "The Needle," a breakdown of viewership for the women's basketball national championship game.
Doncic’s return to Dallas hits ESPN season-high, trails other notable returns
Luka Doncic's much-hyped return to Dallas as a member of the Lakers delivered a season-high audience for ESPN.
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