Younger, if smaller, audience for first season of NASCAR on Prime
The first season of NASCAR on Amazon Prime Video performed as expected, with across-the-board growth among younger demos offset by...
Ratings
The latest sports TV ratings news, covering every league from the NFL to the WNBA. Check the SMW "Sports Ratings Tracker" for numbers as they are reported.
Seven-game Finals lifts NBA playoffs to five percent gain
If anyone was wondering what matters more, average viewership or series length, the Pacers-Thunder NBA Finals may be an answer.
MCWS Final down, but among most-watched in best-of-three era
With the series ending in a sweep, the Men's College World Series Final was no match for last year's three-game...
Over 16 million for NBA Finals Game 7, league’s top audience since 2019
The first NBA Finals Game 7 in nine years delivered the league's largest audience in six.
Rain-affected final round of U.S. Open takes ratings drop
A rainy final round of the U.S. Open was no match for a year ago.
Cup Final ends with another U.S. low
The Stanley Cup Final finished as it began, with another viewership low.
NBA Finals inching up, but still at historic lows
The NBA Finals hit a series-high for a third-straight game, but there was barely any growth from Game 4 to...
No change to Stanley Cup trend as series nears end
With at most two games left, the viewership trend for the Stanley Cup Final remains pretty much unchanged from the...
NBA Finals hits series-high in Game 4, but still trending low
The NBA Finals hit a second-straight series-high in Game 4 Friday night, but yet again was the least-watched on record...
The Needle, or: “How Leagues Learned to Stop Worrying and Shrug the Ratings”
On a new edition of The Needle, a look at how and why leagues are increasingly shrugging off ratings declines.
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Ice Cube and Jeff Kwatinetz of BIG3 join the pod, plus what is Tony Romo's future at CBS?
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