As Thunder rumbles, NBA ratings forecast clouds
For the second-straight game, the NBA Western Conference Finals delivered a four-year viewership low.
Ratings
The latest sports TV ratings news, covering every league from the NFL to the WNBA. Check the SMW "Sports Ratings Tracker" for numbers as they are reported.
Pacers-Knicks classic is top ECF opener since LeBron era
A Pacers-Knicks classic delivered the most-watched Game 1 of the Eastern Conference Finals in seven years.
Slow start to T’Wolves-Thunder WCF
Game 1 of the NBA Western Conference Finals flopped in the ratings.
Canada-heavy Stanley Cup Playoffs still down in U.S.
A heavy presence of Canadian teams continues to drag down the U.S. audience for the Stanley Cup Playoffs.
NBA Playoffs second-most watched in 11 years entering final four
NBA playoff viewership is trailing only the elevated levels of two years ago as the highest in more than a...
Clark opens second season with milestone audience against Reese, Sky
Caitlin Clark's second season may be an even bigger draw than the first.
Viewership slips as Scheffler cruises to PGA Championship win
The PGA Championship took a hit in the ratings as Scottie Scheffler's easy win slipped four percent from a year...
The Needle: NFL goes big with 2025 schedule
Welcome back to "The Needle," a new ratings-focused column on Sports Media Watch that will break down the numbers, attempt...
Big gains for Celtics-Knicks as NBA Playoffs continues upward trend
NBA playoff viewership continues to trend above last year, with the Celtics-Knicks series producing a pair of big gains for...
The Needle: Is NHL ratings story incomplete without Canadian viewership?
A look at whether the NHL ratings story is incomplete without noting the league's Canadian viewership.
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